Director, Strategy

Publicis Groupe ANZ; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Publicis Groupe in New York is seeking a Director, Strategy to lead the development of integrated brand and experience strategy across portfolios, franchises, or therapeutic areas. You will shape brand positioning, messaging, and narrative to drive growth and stronger customer experiences across channels.

The role requires guiding senior clients and internal partners, mentoring teams, and delivering data-driven, insight-led strategies that differentiate brands in healthcare and regulated markets.

Qualifications

• 5+ years of experience in brand strategy, experience strategy, or integrated planning.
• Ability to lead positioning, messaging, and experience strategy for complex brands.
• Strong leadership, facilitation, and storytelling skills; comfort influencing senior stakeholders.
• Desire to work in healthcare agency culture; AI to improve workflows.
• Deep healthcare or regulated category experience preferred.

Responsibilities

• Direct development of strategic imperatives, critical success factors, brand positioning, value propositions, messaging frameworks, and brand architecture.
• Champion the impact of brand building for the clients and ensure proactive strategic support.
• Define and guide integrated brand and experience strategy across channels and touchpoints.
• Translate brand strategy into experience principles, journeys, and omnichannel frameworks.
• Serve as day-to-day strategist to clients, shaping go-to-market direction.
• Partner with Creative, Media, Data, and Technology leadership to inform execution.
• Ensure consistency of brand meaning, tone, and expression across experiences.
• Contribute to presentations, workshops, and sessions with senior client stakeholders.
• Mentor and develop strategy talent with standards for rigor and integration.

Skills

Brand strategy

Experience strategy

Leadership

Storytelling

AI in workflows

Healthcare experience

Job description

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

The Director, Strategy leads the development of integrated brand and experience strategy across portfolios, franchises, or therapeutic areas. This role directs brand positioning, messaging, and narrative development, and ensures those foundations are translated into cohesive, high-performing customer experiences across channels and touchpoints. The Director serves as senior strategist to clients and internal partners, guiding teams to deliver data driven, insight-led strategies that drive growth and differentiation.

Responsibilities

• Direct development of strategic imperatives, critical success factors, brand positioning, value propositions, messaging frameworks, and brand architecture. [Emma Gild2.1]


• Champion the impact of brand building for the clients – reinforcing CoLab’s role as a commercial partner and ensuring proactive strategic support to clients.


• Define and guide integrated brand and experience strategy, ensuring alignment between brand intent, customer needs, and business objectives.


• Translate brand strategy into experience principles, journeys, and omnichannel engagement frameworks that guide execution.


• Serve as day to day strategist to clients, shaping go-to-market direction and facilitating key strategic decisions.


• Partner with Creative, Media, Data, and Technology leadership to ensure brand and experience strategy inform execution from concept through activation.


• Ensure consistency and stewardship of brand meaning, tone, and expression across experiences, touchpoints, and engagement moments.


• Contribute and potentially lead high-stakes presentations, workshops, and working sessions with senior client stakeholders.


• Contribute to agency thought-leadership and big ideas thinking


• Mentor and develop strategy talent, setting standards for strategic rigor, clarity, and integrated brand + CX thinking.

Qualifications

• 5+ years of experience in brand strategy, experience strategy, or integrated planning.


• Demonstrated ability to lead positioning, messaging, and experience strategy for complex brands.


• Strong leadership, facilitation, and storytelling skills; comfort influencing senior stakeholders.


• Strong desire to work within a healthcare agency culture where creativity is viewed as everyone’s responsibility.


• Curiosity and adaptability in applying AI to improve workflows.


• Deep experience[Dora Rive3.1] in healthcare or regulated categories is required or strongly preferred and a strong desire to break the mold of traditional pharma advertising

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

#LI-AG2

Compensation Range

USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/24/2026.