Vice President, Brand and Public Relations

McCarthy Holdings, Inc.; Dallas (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

McCarthy Holdings, Inc. in Dallas seeks a Vice President, Public Relations to lead modernization and integration of the company’s PR function.

This role owns the enterprise story, voice, and measures impact across regions, reporting to the SVP, Marketing and Brand. It’s an architect-and-operator position focused on scale, governance, and vendor management, including managing FleishmanHillard as primary AOR.

Qualifications

• Bachelor’s degree or equivalent experience in PR/communications.
• 12+ years of progressive PR and communications experience.
• Experience leading in decentralized/matrixed environments preferred.
• Ability to balance enterprise consistency with regional flexibility.
• Strong strategic and operational capabilities.
• Vendor management and agency relationships experience.

Responsibilities

• Own the enterprise McCarthy story and voice across markets.
• Unify regional PR strategies while preserving local relevance.
• Assess, audit, and manage agency relationships and spend.
• Develop cost-saving operating models with governance.
• Own integrated enterprise PR plans aligned to campaigns and milestones.
• Collaborate with executives, brand, digital, events, and business teams.

Skills

Enterprise PR

Agency management

Cross-functional leadership

Executive visibility

Strategic storytelling

Education

Bachelor's degree in PR/Communications

Job description

McCarthy Holdings, Inc. (McCarthy), is the holding entity for McCarthy Building Companies, Inc., the oldest privately-held national construction company in America, and Castle Contracting. McCarthy provides the crucial business infrastructure for these entities and connects the day-to-day operations to ensure seamless operations across the business. Repeatedly honored as a great place to work and healthiest employer, McCarthy is a 100 percent employee-owned company.

At McCarthy, we are committed to sustaining a culture that delivers great experiences for everyone. This begins with developing high-performing individuals and teams through our award-winning learning and development programs, best-in‑class Total Rewards benefits, and our inclusive culture aligned with our core values: Genuine. We, Not I. All In.

• We Live Our Core Values: We do whatever it takes to deliver on our promises with honesty and integrity.
• We are Employee Owned: We are personally invested in building the things people need in our communities.
• We Feel Like a Family: We value genuine connections and help each other succeed in an inclusive environment.
• We are Builders: We respect the work we do and everyone who helps make it happen safely.

Position Summary

The Vice President, Public Relations leads the modernization, integration, and performance of McCarthy’s public relations function and is the owner of the enterprise McCarthy story and voice. Reporting to the SVP, Marketing and Brand, this leader ties the regions together into one unified PR strategy -creating a more strategic, efficient, and enterprise-aligned model that strengthens reputation, improves coordination across regions, and delivers measurable business value while preserving local relevance.

This is an architect-and-operator role focused on structure, scale, unification, and vendor management. It owns the agency ecosystem and the future of agency work; it does not own crisis communications, which sits with the Director, Public Relations.

Responsibilities

• Own the enterprise McCarthy story and voice — the single, differentiated narrative McCarthy carries into the market.
• Tie the regions together into one unified PR strategy that preserves local relevance while improving enterprise consistency, governance, and scale.
• Assess and manage the PR agency ecosystem — audit relationships, scopes, contracts, and spend; manage inter-agency relationships; and define the future of agency work, including FleishmanHillard as primary AOR and the regional roster.
• Develop a cost-savings and operating-model proposal, and build governance, intake, workflows, and measurement.
• Own the integrated enterprise PR plan (e.g., the Q4 plan) aligned to campaigns, executives, regions, and milestones.
• Build enterprise systems: media list aggregation, go-to-market toolkits, the speakers bureau operating model, and external-leader amplification.
• Partner with the Director, Public Relations on executive visibility and thought leadership, and with brand, digital, social, events, and business leaders across the enterprise.

What Success Looks Like

• McCarthy has a clearer, more consistent external voice and one unified, enterprise-aligned PR strategy.
• The agency ecosystem is simpler, higher-performing, and more cost-effective, with clear governance.
• PR is less fragmented and more strategically led, with measurement and visibility at the enterprise level.

Qualifications

• Bachelor’s degree in public relations, communications, journalism, marketing, or a related field, or equivalent experience.
• Minium 12+ years of progressive PR and communications experience, including enterprise strategy and agency management.
• Experience leading in a decentralized/matrixed environment strongly preferred.
• Ability to balance enterprise consistency with regional flexibility.
• Operate both strategically and operationally
• Skilled at agency strategy and vendor management
• Ability to lead through influence across regions and functions.

Capabilities

• Enterprise PR strategy and unification
• Enterprise storytelling, voice, and narrative
• Agency strategy and management
• Operating model, governance, and measurement
• Executive amplification and speaker strategy
• Cross-functional and cross-regional leadership

McCarthy is proud to be an equal opportunity employer, including disability and protected veteran status.