Vice President, Brand and Product Marketing

Rocket Mortgage, LLC; Detroit (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Vice President of Brand and Product Marketing to spearhead innovative marketing strategies that enhance brand visibility and drive customer acquisition. In this executive role, you will lead a talented team of marketing professionals, fostering a culture of collaboration and excellence. Your expertise in digital marketing, brand management, and strategic planning will be crucial as you develop comprehensive marketing initiatives that align with the company's growth objectives. This is an exciting opportunity to influence market dynamics and drive impactful results in a dynamic and inclusive workplace. Join a forward-thinking organization that values creativity and offers exceptional benefits and career growth opportunities.

Benefits

Health Benefits

Career Growth Opportunities

Flexible Work Environment

Employee Support Programs

Qualifications

• 15 years of experience in marketing or advertising agency roles.
• Proven track record in strategic marketing plans and team leadership.

Responsibilities

• Lead and mentor marketing teams to drive brand awareness and customer acquisition.
• Develop and execute comprehensive marketing strategies aligned with company goals.

Skills

Leadership

Strategic Planning

Brand Management

Digital Marketing

Communication Skills

Analytical Thinking

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Azure DevOps

Monday.com

Jira

ServiceNow

Microsoft Suite

PowerBI

Amplitude

Job description

Vice President, Brand and Product Marketing

Join to apply for the Vice President, Brand and Product Marketing role at Rocket Mortgage.

As Vice President, Brand and Product Marketing, you’ll be responsible for executing the company's marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You’ll provide strategic direction, oversee the implementation of marketing initiatives, and lead multiple teams of marketing professionals to achieve organizational objectives. You’ll help in shaping the company's positioning, messaging, and go-to-market strategies. You’ll be fluent in market dynamics, brand strategy, product marketing, and strategic planning. You’ll improve the strategic brand management methods through the proper use of insights and articulate the overarching strategies designed to drive awareness, acquisition, and retention.

About The Role

• Lead, mentor and develop a team of marketing professionals, including leaders and individual contributors, fostering a culture of collaboration, innovation and excellence.
• Build and lead high-performing marketing teams, providing guidance, mentorship, and professional development opportunities to foster growth and drive excellence.
• Lead efforts to drive customer acquisition through integrated marketing campaigns, including digital marketing, product marketing, brand and performance advertising, content marketing, email marketing, events and partnerships.
• Develop and execute comprehensive marketing strategies aligned with the company's overall objectives and growth targets, taking into account market dynamics, competitive landscape, and customer insights.
• Maintain the company's brand identity, positioning and messaging across all channels and touchpoints, ensuring consistency and relevance to target audiences.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, tracking ROI and optimizing marketing spend to maximize results.
• Maintain an updated knowledge base and understanding of content strategy, design concepts, marketing principles and practices, and the current tools and software utilized on the team.
• Develop leaders and team members to write effective marketing briefs, collaborate with internal stakeholders, subject matter experts, and content creators to produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences.
• Continually identify and initiate solutions for areas of opportunity in the business. Be fluent in competitive offerings and benchmarking.
• Articulate a compelling vision of change, anticipate and overcome potential obstacles and address conflicts among the team for discussion and resolution.
• Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility, and market presence.

About You
Minimum qualifications

• 15 years of experience in a marketing role or at an advertising agency.
• Bachelor’s degree in marketing or a related field, or equivalent competency.
• 8 years of experience in marketing leadership roles, with a track record of success in developing and executing strategic marketing plans that drive business growth and market share.
• Strong leadership and team management skills, with the ability to inspire, motivate, and develop a diverse team of marketing professionals.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners.
• Experience in business to consumer (B2C), business to business (B2B), and/or talent marketing, preferably in a technology-driven industry.
• Strategic mindset with the ability to think analytically, anticipate market trends, and translate insights into actionable strategies and initiatives.

Preferred Qualifications

• Master's degree in marketing or a related field.
• Demonstrated expertise in brand management, customer acquisition, product marketing, digital marketing, and marketing analytics, with a deep understanding of best practices and emerging trends.
• Proficiency in marketing technology tools and platforms, marketing analytics, best practices, and emerging trends.
• Passion for innovation, creativity, and continuous learning, with a drive to push boundaries and challenge the status quo.
• Experience leading multiple teams in complex, matrixed organizations.
• Expert understanding of data ingestion, APIs, and marketing technology integrations into source systems.
• Expert level understanding of Performance Marketing, revenue or production type metrics.
• Experience using project management systems like Azure DevOps, Monday.com, Jira, ServiceNow, WorkFront, etc. and Agile processes.
• Proficiency in Microsoft Suite, Lucid, Confluence, PowerBI, Amplitude or similar tools.
• Previous experience working in Fin-Tech organizations, specifically in mortgage, real estate or financial service industries.

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

Rocket Mortgage was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at [e-mail].

Seniority level

• Executive

Employment type

• Full-time

Job function

• Product Management and Marketing