Vice President, Brand

Zeno Group; United States; On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Be Kind to Your Mind program (mental/2

401(k) plan

Paid time off

Job summary

Zeno Group, Inc. is seeking a Vice President, Brand to lead integrated communications programs for top brands.

You will counsel senior clients, shape ambitious brand strategies, and guide teams to deliver work that drives business impact. You will partner with senior clients, account teams, and cross-functional specialists to craft strategies that connect audience insights, culture and creativity with business objectives.

Qualifications

• 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment.
• Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
• Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
• Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
• Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
• Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
• Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
• Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
• Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
• Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.
• Proven leadership experience, including mentoring, coaching and developing talent.
• Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends.

Responsibilities

• Lead integrated communications programs and client relationships for leading brands.
• Develop strategies that connect audience insights, culture and creativity with brand and business objectives.
• Oversee integrated campaigns, product launches and brand moments across multiple channels.
• Provide strategic oversight of earned media and executive visibility programs.
• Identify opportunities to deepen client relationships and expand scopes of work.
• Mentor talent and foster a collaborative environment for growth.
• Oversee budgets, forecasting, staffing and resources while ensuring high-quality work.

Skills

Client leadership

Strategic counsel

Brand strategy

Storytelling

Integrated campaigns

Media relations

Executive visibility

Team leadership

Financial management

Cross-functional collaboration

Job description

Zeno Groupis the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our “Fearless Pursuit of the Unexpected,” we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024PRWeekU.S. Outstanding Large Agency of the Year, 2023PRWeekPurpose Agency of the Year, 2022PRWeekGlobal Agency of the Year, 2022PRovokeBest Large Agency to Work For in North America and a three-time winner ofPRWeek’sBest Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description:

Vice President, Brand

Do you enjoy helping brands build relevance, strengthen reputation and connect with audiences through meaningful storytelling and integrated communications? Are you energized by counseling clients, shaping ambitious strategies and leading teams to create work that drives business impact?

As a Vice President, Brand at Zeno, you will lead integrated communications programs and client relationships for leading brands. Working closely with senior clients, account teams and cross-functional specialists, you will develop strategies that connect audience insights, culture and creativity with brand and business objectives.

This is an opportunity for an experienced communications leader to shape high-impact client programs, deepen client relationships, mentor talent and contribute to the continued growth of Zeno’s Brand practice.

About the Role:

• Client Leadership & Strategic Counsel: Serve as a trusted advisor to senior client stakeholders, providing strategic counsel, anticipating opportunities and challenges, and leading communications programs that support brand and business objectives.
• Brand Strategy & Storytelling: Develop integrated brand communications strategies, narratives and messaging that connect audience insights, cultural relevance and business priorities to create meaningful brand impact.
• Integrated Campaign Leadership: Lead integrated campaigns, product launches, brand moments and communications initiatives across earned, owned, social, creator, experiential and emerging channels.
• Media Relations & Executive Visibility: Provide strategic oversight of earned media and executive visibility programs, guiding storytelling, spokesperson strategy and media engagement that strengthen brand relevance and credibility.
• Business Growth & Client Development: Identify opportunities to deepen client relationships, expand scopes of work and introduce new capabilities while contributing to new business efforts across the Brand practice.
• Team Leadership & Talent Development: Lead, mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Financial & Operational Leadership: Oversee account performance, budgets, forecasting, staffing and resources while ensuring strong client service, high-quality work and sustainable business performance.
• Cross-Functional Collaboration: Partner across creative, digital, social, creator, analytics and other specialty teams to bring together the right capabilities and deliver integrated solutions for clients.

About You:

• 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment.
• Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
• Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
• Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
• Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
• Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
• Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
• Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
• Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
• Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.
• Proven leadership experience, including mentoring, coaching and developing talent.
• Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends.

Preferred Qualifications:

• Experience leading communications for major consumer or lifestyle brands.
• Experience supporting major product launches, brand transformations or culturally relevant campaigns.
• Experience contributing to new business pitches, organic client growth or agency initiatives.
• Familiarity with data, analytics and emerging technologies that inform modern brand communications.

_ Pay Range: $115,000-$135,000 USD/yr. _

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_ An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. _

_ _

Level 08

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Our Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.