Vice President, Ad Sales Revenue & Market Development, Entertainment

NBCUniversal; New York (NY); Hybrid; USD 205,000 - 280,000; Full time

Job summary

An established industry player is seeking a Vice President for Ad Sales Revenue & Market Development. This pivotal role involves collaborating with cross-functional teams to enhance sales strategy and revenue growth across various entertainment brands. The ideal candidate will have extensive experience in television ad sales, a strong network within the industry, and exceptional communication skills. Join a forward-thinking company that values diversity and inclusion, and play a key role in shaping the future of entertainment sales. If you are a strategic thinker with a passion for media, this opportunity is for you!

Qualifications

• 10+ years in television ad sales or corporate strategy.
• Strong communication and project management skills required.
• Experience in multi-platform sales strategy and analysis.

Responsibilities

• Develop reporting and analysis for sales brand metrics.
• Collaborate with stakeholders to drive revenue growth.
• Analyze data to recommend sales materials and strategies.

Skills

Television Ad Sales

Sales Strategy

Market Analysis

Communication Skills

Project Management

Data Analysis

Presentation Skills

Education

Bachelor's Degree

Tools

Salesforce

Job description

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The role of Vice President, Ad Sales Revenue & Market Development, Entertainment will report directly into the Executive Vice President and will be responsible for collaborating with cross functional NBCU teams including Sales, Planning, Data, Measurement & Insights, Finance, Brand Partnerships, Marketing and Streaming & Digital representing the Entertainment brands for sales strategy and revenue growth. Entertainment brands currently include NBC Prime, NBC Late Night, Bravo, USA, E!, E!News Online, Oxygen, Syfy, Universal Kids, The Kelly Clarkson Show, Access Hollywood and Access Daily as well as Syndication off net programs. The primary purpose of this role is to assist in the development of strategic positioning and manage the delivery of the Entertainment divisions linear and digital revenue goals as well as content priorities while aligning with the full portfolio of NBCU products and platforms.

Responsibilities:

• Development of reporting and analysis of key sales brand metrics for entertainment properties to provide better sales forecasting and internal communications.
• Work with all key ad sales divisional stakeholders to gain insight on our revenue targets, capacity, sell out levels and sales packaging strategies.
• Deep understanding of the competitive marketplace for future and real time decisioning.
• Understand content priorities that align with the channel, client and agency needs.
• Knowledge of sales strategy to drive core and ancillary revenue opportunities.
• Ability to effectively communicate strategies to internal and external stakeholders that will assist in the production of sales tools and resources.
• Suggest creative packaging strategies to move under sold networks and dayparts.
• Flag where we need to fill units in undersold programming.
• Report on demand, pipeline and forecasting.
• Advise on sales need for materials and activations to merchandise our content, networks, products in the marketplace for channel leadership and clients.
• Ability to provide POV on proformas and other finance questions.
• Analyze data informed insights to recommend sales materials.
• Review insights and measurement, ratings, etc to support trends to help in decisioning and provide support for goals.
• Recommend events, conference participation, research opportunities that will support the growth of the entertainment properties.
• Packaging recommendations for entertainment and across divisions.
• Report on full entertainment brand sponsorship revenue, pipeline, booked.
• Put together analysis to help make decisions using the latest research and marketplace tools.
• Suggest prospect lists based on reporting such as share reports and competitive insights.
• Work with third party channel partners to ensure consistent communication and updates as needed.

Qualifications

Required Qualifications:

• 10+ years experience within a television ad sales function, media/creative agency, or corporate strategy/business development function.
• 5+ years linear television multi-platform Sales Strategy/Analysis or Sales experience.
• Experience on variety of categories and accounts.
• Established network of contacts and relationships within the ad sales business community.
• Demonstrated ability to curate strategic ideas and solutions that drive revenue, creating effective communication materials including presentation decks for executive leadership. Excellent writing and verbal presentation skills.

Desired Characteristics:

• Strong knowledge of competitive marketplace and ability to accurately forecast the changing landscape.
• Strong collaborative skills and proven ability to work across functions and influence colleagues.
• Broad knowledge of cross platform Entertainment media landscape and competitive set.
• Proven track record of achieving goals.
• Deep understanding of strategic approach to media.
• Persuasive communicator with a vision; proven ability to self-motivate, work independently as well as collaboratively and motivate and inspire a team.
• Exceptional influencing skills and preferred experience working across many areas and levels of an organization.
• Ability to create and streamline workforce effectiveness and workflow process.
• Strong project management and organizational skills with the ability to find solutions to challenging situations and see projects through to completion.
• Ability to work through various internal reporting systems such as Salesforce, proprietary tools and resources.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Salary range:$205,000 - $280,000 (SIC and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].