Vice President Account Director

Publicis Groupe; Boston (MA); On-site; USD 121,000 - 186,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks a VP/Account Director to lead GC Studio Email & Direct Mail, owning client relationships and translating needs to cross-capability teams.

You will drive end-to-end email workstreams, partner with senior leaders on strategy, and oversee a team to deliver high-quality, channel-optimized campaigns.

Qualifications

• Four-year college education and MBA preferred; senior leadership experience in integrated marketing and client management.
• Strong analytical and strategic thinking with data-driven decision abilities.
• Excellent communication and presentation skills; ability to influence at all levels.
• Proven budget management and resource planning experience; familiarity with AI tools is a plus.

Responsibilities

• Lead end-to-end email channel workstream from intake to deployment aligned with client goals.
• Partner with Creative, Production, PM/Operations, Tech, QA to deliver integrated work.
• Connect channel initiatives to broader GroupeConnect and multi-channel campaigns.
• Manage junior staff to ensure on-time, quality deliverables.

Skills

Leadership experience

Integrated marketing

Client relationships

Digital marketing

Strategic thinking

Budget management

Education

MBA degree

Bachelor's degree

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year, and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive, and generous Unicorns of all kinds.

Responsibilities

We’re looking for a whip-smart VP/Account Director to serve as the accountmanagementlead for GC Studio Email & Direct Mail. This includes owning client relationships, understanding the needs across LOB businesses and translating the client's needs to the cross-capability team.

Day to day, your role will include:

You’ll manage client relationships, partner with senior leadership on high-level strategy, and use their deep web knowledge to ensure strategic deliverables. Day to day, your role includes:

• Lead and oversee the end-to-end execution of the email channel workstream, driving work from intake through deployment while ensuring alignment to client objectives, business prioritiesand channel best practices.
• Partner with Creative, Production, Project Management/Operations,Tech,QAto deliver work.
• Connect channel-specific initiatives to the broader GroupeConnect ecosystem and integrated marketing campaigns as needed, ensuring consistency across touchpoints and maximizing the impact of multi-channel programs.
• This role is expected to manage junior support team to ensure they aremeeting all deliverables.
• This role partners heavily with a larger team of Project Management, Creative and Tech capabilities

Qualifications

We’re looking for a talented VP/Account Director with impressive work experience, which typically includes:

• Four years of college education, MBA degree, and 10 to 12 years of experience (ideally at a creative agency), including four years of leadership experience in integrated marketing and client relationship management with a digital scope

• Superior analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data as you are at reading clients
• Superb communication and presentation skills – you’re articulate, straightforward, engaging, and effective
• Effective time-management, impeccable organization, and the flexibility to adapt quickly to changes
• Proven project management and performance management skills – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively
• Demonstrated budget management and resource planning experience
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $185,920.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.