Vertical Video Growth & Production Lead

Vertical Drama Jobs; Los Angeles (CA); Hybrid; USD 177,000 - 306,000; Full time

Benefits offered by this job

Mental Health Programs

401(k) with employer match

Stock Option Program

Flexible time off

Disability programs

Family-forming benefits

Life insurance

Paid leave of absence programs

Job summary

Netflix seeks a senior social marketing leader to bridge Social Marketing and Product teams, shaping vertical video content strategy across platforms. You will curate content, collaborate on fresh approaches, and build workflows from ideation to production and distribution.

The role demands 8+ years in social/digital marketing, strong data-driven instincts, and deep enthusiasm for Netflix culture, with ability to drive multi-channel campaigns and lead internal and agency teams.

Qualifications

• 8+ years in a social or digital marketing role.
• Experience building multi-channel distribution strategies.
• Strong ability to create engaging audiovisual content that connects with audiences.
• Analytical mindset with a data-driven approach to content testing and optimization.
• Excellent at building relationships across cross-functional teams in fast-paced environments.
• Strong written and verbal communication skills.
• Ability to prioritize and manage multiple projects with shifting deadlines.
• Deep understanding of and enthusiasm for Netflix culture.

Responsibilities

• Act as the bridge between the Social Marketing and Product teams.
• Collaborate on content creation using innovative approaches to format, structure, and presentation.
• Curate existing content and use data to inform future creative decisions.
• Build asset delivery workflows from the ground up with the Operations team.
• Manage internal and agency resources across every stage of content creation, from idea through distribution.
• Apply data to inform strategy, test creative, and optimize future campaigns.
• Juggle short and long-term projects simultaneously while maintaining quality.

Skills

Social/digital marketing

Multi-channel distribution

Audiovisual content

Data-driven

Cross-functional collaboration

Communication

Project management

Netflix culture

Job description

Netflix seeks a senior social marketing leader to bridge Social Marketing and Product teams, shaping vertical video content strategy across platforms. You will curate content, collaborate on fresh approaches, and build workflows from ideation to production and distribution.

The role demands 8+ years in social/digital marketing, strong data-driven instincts, and deep enthusiasm for Netflix culture, with ability to drive multi-channel campaigns and lead internal and agency teams.