VenuEdge – Digital Out of Home Ad Sales Leader

VenuEdge; New York (NY); Remote; USD 70,000 - 115,000; Full time

Job summary

A leading company in Digital Out of Home advertising is seeking a driven Sales Leader to secure advertising deals across its unique network. This role involves direct outreach to brands and agencies, developing sales strategies, and managing client relationships, all while contributing to the company's growth in a dynamic environment.

Benefits

Performance Milestone Bonuses

Equity Grants

Qualifications

• 5+ years of DOOH or digital media sales experience.
• Proven track record of meeting or exceeding advertising sales targets.

Responsibilities

• Drive top-line ad revenue growth by developing and closing deals.
• Conduct targeted outreach and sales presentations to decision-makers.

Skills

Sales

Negotiation

Relationship Building

Strategic Thinking

Education

Bachelor's degree in Marketing

Job description

VenuEdge – Digital Out of Home Ad Sales Leader

VenuEdge – Digital Out of Home Ad Sales Leader

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VenuEdge – Digital Out of Home Ad Sales Leader

Focus: Direct Brand and Agency DOOH Sales

Location: New York, Los Angeles, Chicago, Dallas-Fort Worth, Atlanta – Open to Remote (with potential for travel)

Position Type: Contract / Consultant (with potential to transition into full-time role)

Industry: Digital Out of Home (DOOH) Media – Higher Education and Sports & Live Entertainment sectors

Reports to: CEO

About VenuEdge

VenuEdge is revolutionizing the Digital Out of Home (DOOH) advertising space by providing advertisers exclusive access to premium audiences at sports venues, live entertainment locations, and higher education institutions. Our supply-side inventory includes stadiums, arenas, and university digital screens, offering brands an unparalleled opportunity to connect with highly engaged Gen Z and Millennial audiences.

We are expanding our Ad Sales team and are seeking a high-potential, hungry, and driven Sales Leader who will focus on securing advertising deals directly from brands and agencies looking to run campaigns across VenuEdge's unique DOOH network.

Role Overview

As the Demand Generation Sales Leader (Advertising Brands & Agencies), you will be responsible for driving top-line ad revenue growth by developing, pitching, and closing advertising deals across VenuEdge’s DOOH network. You will work closely with brands, agencies, programmatic buyers, and media planners to promote VenuEdge’s differentiated value proposition.

This is a critical, high-visibility role where success will directly impact VenuEdge’s growth trajectory. We are seeking someone humble, hungry, and highly motivated-someone who is ambitious, scrappy, and eager to make their mark in the DOOH landscape.

Key Responsibilities

Brand and Agency Outreach & Direct Sales (Primary Focus)

• Identify, target, and secure direct advertising deals from brands and agencies across verticals including Technology, CPG, Retail, Food & Beverage, Auto, Finance, Fashion, and Entertainment.
• Conduct targeted outreach, strategic prospecting, sales presentations, and pitches to brand and agency decision-makers.
• Educate advertisers on VenuEdge’s DOOH media opportunities, value proposition, and audience insights.
• Expand and nurture a network of agency and brand-side relationships to generate sustainable ad revenue growth.

DOOH Sales Strategy Development

• Develop territory plans, vertical-specific pitches, and strategic prospecting lists focused on maximizing early-stage revenue opportunities.
• Work cross-functionally with AdOps, Product, and Marketing to align GTM messaging and media sales collateral.
• Champion VenuEdge’s integration into programmatic platforms (like Vistar) to unlock new demand from aggregators and programmatic buyers.

Proposal Development, Negotiation & Closing

• Own the entire sales process from lead generation through pitch, negotiation, and closing.
• Structure direct deals and programmatic guaranteed/ private marketplace (PMP) deals tailored to brand KPIs.
• Build compelling proposals, client presentations, and ROI projections based on advertiser objectives and VenuEdge audience insights.

Campaign Execution and Client Management

• Work with the internal AdOps team to ensure successful execution of advertising campaigns.
• Provide proactive campaign updates and post-campaign reporting to advertisers.
• Ensure high client satisfaction and drive upsells, renewals, and long-term partnerships.

Weekly Activity Reporting

Provide weekly reports detailing:

• Brands and agencies contacted.
• Active conversations and meetings.
• Deals in pipeline and closed.
• Forecasted and booked revenue amounts.

Market Intelligence and Networking

• Stay informed on DOOH trends, programmatic buying advancements, competitive landscapes, and market dynamics.
• Attend major industry events (e.g., DPAA, Adweek, DOOH events) to represent VenuEdge and build new demand relationships.

Key Qualifications & Experience

Required Experience

• 5+ years of DOOH or digital media sales experience, preferably with brand direct and agency-side relationships.
• Proven track record of meeting or exceeding advertising sales targets.
• Deep understanding of programmatic DOOH, direct buying, PMP/guaranteed deals, and media planning cycles.
• Experience selling into key verticals: Fashion & Apparel, Technology & Electronics, Food & Beverage, Entertainment & Media, Health & Wellness.
• Strong existing brand & agency relationships with access to network of direct and programmatic advertisers.

Critical Traits (Must-Haves)

• Hunger and Drive: You are ambitious, competitive, and highly motivated to prove yourself and overachieve.
• Entrepreneurial Spirit: You are scrappy, resourceful, and thrive in ambiguity typical of early-stage companies.
• Resilient Mindset: You persist through challenges and setbacks with optimism and determination.
• Humble Hustler: You are confident but grounded, willing to roll up your sleeves and do what it takes.
• Relationship Builder: You know how to open doors and foster long-term trust with brands, agencies, and buyers.
• Strategic Thinker: You can see the big picture while executing tactically to close deals now.
• Adaptability: You are comfortable evolving processes and iterating quickly as new challenges emerge.

Education

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related fields preferred.

Compensation

• Base Retainer + Aggressive Commission Structure.
• Performance Milestone Bonuses.
• Equity Grants (discussed upon achieving first performance milestones).

Why Join VenuEdge?

• Pioneer the Future of DOOH Advertising: Be part of transforming how brands engage audiences at premium sports, entertainment, and higher education venues.
• Sell Exclusive, High-Impact Inventory: Offer brands unprecedented access to highly targeted Gen Z and Millennial audiences.
• Capitalize on Rapid Programmatic Expansion: Unlock demand from leading programmatic buyers and aggregators as we integrate into top SSPs.
• Work with a Mission-Driven, Entrepreneurial Team: Collaborate with passionate founders and teammates in a fast-moving, empowering environment.
• Drive Immediate Impact and Grow Your Career: Your success directly shapes VenuEdge’s future-and creates outsized opportunities for your personal growth and earnings.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Internet Marketplace Platforms

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