V100- Marketing Operations Specialist

Job Duck LLC

United States

Remote

USD 65,000 - 90,000

Full time

8 days ago

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Job summary

Job Duck LLC seeks a Marketing Operations Specialist to uphold data accuracy and optimize marketing processes across websites, CRM, and directory profiles. You will manage campaigns, CI/CD style checks, and reporting workflows to sustain a high-performing legal marketing function.

The role emphasizes process discipline, asset organization, and meticulous documentation, with remote work options and collaboration with multiple teams. Strong English communication skills are essential.

Qualifications

Experience working in marketing operations, digital marketing support, CRM administration, or marketing coordination preferred.
Comfortable performing data audits, quality control reviews and reporting tasks.
Experience publishing and managing website content.
Experience with data validation, reporting, and process tracking is a must.
Ability to follow SOPs, manage recurring processes, and maintain exceptional accuracy.
Experience supporting local SEO, online directory management, and profile maintenance is preferred.
Familiarity with legal, professional services, or multi location business marketing environments is a plus.
Comfortable working independently while managing multiple priorities and deadlines.
Strong written and verbal English communication skills required.
Ability to maintain confidential information and follow established workflows.
Strong organizational and documentation skills.
Comfortable reviewing data and identifying inconsistencies.

Responsibilities

Execute monthly AI search visibility and citation testing across major AI platforms.
Execute email marketing deployments, audience segmentation, and list hygiene activities.
Maintain team calendars and assign tasks through Asana.
Document meeting notes, action items, and project updates.
Prepare weekly status reports for the Marketing Manager.
Track marketing and business development projects, tasks, deadlines, and follow ups.
Organize and maintain HubSpot templates, email sequences, and sales resources.
Validate UTM parameters, campaign tracking links, forms, and routing functionality.
Conduct database hygiene reviews, including duplicate management and field completion audits.
Document citations, competitor visibility, screenshots, and supporting evidence.
Monitor dispute performance metrics and coverage levels.
Submit eligible Google LSA disputes within required timelines.
Distribute and track quarterly attorney profile review checklists.
Maintain Rainmaker compliance trackers, documentation, deadlines, and profile status records.

Skills

Detail-oriented

Highly organized

Process-driven

Analytical mindset

Data accuracy

Marketing operations

CRM administration

Website content publishing

Local SEO support

Directory and citation management

Digital asset organization

Reporting and record keeping

HubSpot proficiency

WordPress proficiency

Spreadsheet management

AI tool proficiency

Self-motivated

Accountability

Adaptability

Follow-through

Ability to learn new technologies

Collaboration and teamwork

Professional judgment

Ability to work with minimal supervis

Tools

HubSpot

WordPress

Microsoft Excel

Google Sheets

ChatGPT

Claude

Google Business Profile

Asana

Trainual

BrightLocal

CallRail

Google Local Services Ads Platform

Google Workspace

Job description

For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company, we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification every year since 2022!

Job Description: Join Job Duck as a Marketing Operations Specialist and play a vital role in maintaining the operational excellence behind a high-performing legal marketing department. This position is responsible for ensuring marketing data accuracy, maintaining a strong and consistent local online presence, supporting website and CRM operations, managing directory profiles, and overseeing performance tracking initiatives that help marketing leaders make informed decisions. This is a highly structured, process driven role designed for someone who enjoys working with systems, checklists, and detailed workflows. The ideal candidate takes pride in accuracy, consistency, and organization, and finds satisfaction in keeping marketing assets, data, and reporting reliable and up to date. Success in this role is measured by precision, turnaround time, accountability, and the ability to execute recurring processes with a high degree of accuracy.

Responsibilities

Execute monthly AI search visibility and citation testing across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
Execute email marketing deployments, audience segmentation, and list hygiene activities
Maintain team calendars and assign tasks through Asana
Document meeting notes, action items, and project updates
Prepare weekly status reports for the Marketing Manager
Track marketing and business development projects, tasks, deadlines, and follow ups
Organize and maintain HubSpot templates, email sequences, and sales resources
Validate UTM parameters, campaign tracking links, forms, and routing functionality
Conduct database hygiene reviews, including duplicate management and field completion audits
Document citations, competitor visibility, screenshots, and supporting evidence
Monitor dispute performance metrics and coverage levels
Submit eligible Google LSA disputes within required timelines
Distribute and track quarterly attorney profile review checklists
Maintain Rainmaker compliance trackers, documentation, deadlines, and profile status records
Test profile links and phone numbers to verify proper functionality and routing
Conduct monthly audits of all firm and attorney profiles to ensure accuracy and consistency
Manage and maintain Google Business Profiles for Seattle, Tacoma, Olympia, and Vancouver offices
Maintain business profiles across Google, Yelp, Bing, Apple, BBB, chamber directories, and legal directories
Publish prewritten content across social media channels and monitor engagement activity
Organize and maintain marketing asset libraries, including logos, creative files, photography, videos, and brand resources
Update attorney and employee biographies when credentials or information change
Reconcile dispute credits against monthly Google Ads statements
Maintain dispute records, tracking logs, resolutions, and reimbursement documentation
Maintain secure credential management procedures and profile change logs
Prepare LinkedIn profile update briefs and maintain completion records
Monitor attorney recognitions, speaking engagements, awards, and media mentions
Track attorney profile performance and directory visibility trends
Monitor reviews daily and manage responses according to established approval procedures
Ensure complete NAP consistency across all directory listings and citations
Validate SEO elements, tracking links, and website functionality before content goes live
Add images, audio files, metadata, schema markup, titles, descriptions, and tags before publication
Support reporting initiatives and marketing performance tracking
Coordinate shipping, mailings, marketing materials, and event logistics
Verify referral source tagging and data consistency
Investigate and correct lead source attribution issues within marketing-owned fields
Review Google Local Services Ads leads daily
Manage submissions to legal and professional directories
Assist attorneys with creating, updating, and optimizing professional directory profiles
Maintain attorney biography and CV libraries
Maintain content inventories, publication logs, refresh schedules, URLs, keywords, and update records
Format and publish blog posts and website pages in WordPress and HubSpot
Support the Vancouver office digital presence launch, including citation management, location page implementation, phone tracking, photography updates, and review generation processes
Maintain SOPs, documentation libraries, process guides, and internal FAQs within Trainual
Perform weekly HubSpot record audits and data quality reviews
Deliver monthly AI visibility reports to marketing leadership

Requirements

Experience working in marketing operations, digital marketing support, CRM administration, or marketing coordination preferred
Comfortable perfoming data audits, quality control reviews and reporting tasks.
Experience publishing and managing website content
Experience with data validation, reporting, and process tracking is a must
Ability to follow SOPs, manage recurring processes, and maintain exceptional accuracy
Experience supporting local SEO, online directory management, and profile maintenance is preferred
Familiarity with legal, professional services, or multi location business marketing environments is a plus
Comfortable working independently while managing multiple priorities and deadlines
Strong written and verbal English communication skills required
Ability to maintain confidential information and follow established workflows
Strong organizational and documentation skills
Comfortable reviewing data and identifying inconsistencies

Required Software and Tools

HubSpot, WordPress or similar CMS platforms, Microsoft Excel, Google Sheets, ChatGPT, Claude, or similar AI tools, Google Business Profile, Asana, Trainual, BrightLocal or similar citation management platform, CallRail, Google Local Services Ads Platform, Google Workspace

Required Skills and Traits