UX Writer for Ads & In‑App Brand Experiences

Apple, Inc.; Cupertino (CA); On-site; USD 185,000 - 278,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Employee stock programs

Tuition reimbursement

Job summary

Apple is seeking an experienced UX Writer to craft thoughtful advertising experiences across Apple services and apps. You will shape in‑product language for ads, collaborate with designers and product managers, and ensure copy supports business goals while serving users.

You will own documentation, contribute to design systems, and participate in reviews to defend copy choices, with a focus on accessibility and localization.

Qualifications

• 5+ years of professional UX writing experience.
• Direct experience writing for advertising and/or monetization platforms.
• Curiosity about every stage of a user journey, from onboarding to errors.
• Exceptional organizational skills including information architecture.
• Experience writing end-to-end flows and other in-product copy across mobile and desktop.
• Experience using large language models.

Responsibilities

• Collaborate with the Apple Ads design team to solve UI challenges based on product requirements.
• Engage with product teams, respond to feedback, and propose copy improvements for performance.
• Own and maintain documentation for in‑product language and messaging.
• Contribute to a design system with clear rules for various use cases.
• Attend design reviews and product meetings to defend word choices and tone.
• Participate in QA related to copy and file bugs as needed.

Skills

UX writing

Advertising copy

Content strategy

Information architecture

Accessibility & localization

Cross-functional collaboration

Tools

Sketch

Figma

Job description

Apple is seeking an experienced UX Writer to craft thoughtful advertising experiences across Apple services and apps. You will shape in‑product language for ads, collaborate with designers and product managers, and ensure copy supports business goals while serving users.

You will own documentation, contribute to design systems, and participate in reviews to defend copy choices, with a focus on accessibility and localization.