UX Designer, Design Systems & Visual Design

Amazon Advertising LLC; Seattle (WA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Sign-on RSUs

Health insurance (medical, dental, vis

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Advertising LLC in Seattle is seeking a UX Designer, Design Systems & Visual Design for Amazon Autos to evolve a scalable design system and deliver premium visual experiences across customer and dealer touchpoints.

You will own design system components, collaborate with engineers, researchers, product managers, and content designers to turn business and customer needs into systematic design solutions, and drive AI-powered workflows and governance for scalable layouts.

Qualifications

• 3+ years of professional experience in UX/UI design focused on design systems and/or visual design.
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Responsibilities

• Own and evolve the Amazon Autos design system across web and mobile by defining, documenting, and maintaining reusable components, patterns, tokens, and guidelines.
• Use AI-powered tools to suggest, audit, and optimize design token structures across themes and platforms.
• Produce high-fidelity UI designs with detailed attention to typography, color, spacing, iconography, motion, and layout for cohesive brand presentation.
• Design design system components for AI-powered experiences and natural language-to-UI interfaces that generate UI from system components.
• Design, specify, and document new components and patterns; partner with engineering for accurate implementation and accessibility compliance.
• Integrate AI tools to generate and maintain component documentation, usage guidelines, and changelogs at scale.
• Collaborate with engineers, UX designers, researchers, product managers, and content designers to turn business and customer needs into systematic design solutions.
• Audit existing experiences for visual and interaction inconsistencies and drive improvements that raise overall product quality.
• Define governance rules between AI-generated layouts and human-validated reviews to maintain brand alignment as AI workflows scale.
• Share best practices, conduct design reviews, and mentor peers on systems thinking and visual craft.
• Contribute to team rituals, critiques, and knowledge sharing.
• Create interactive prototypes and design narratives to communicate ideas, align stakeholders, and validate concepts.
• Use prompt-driven prototyping and generative AI to explore design directions within system constraints.

Skills

UX/UI design

Design systems

Visual design

Figma proficiency

AI-assisted design workflows

Responsive design

Accessibility WCAG

Cross-functional influence

Tools

Figma

Figma Dev Mode

Kiro

Claude

After Effects

Principle

HTML

CSS

React

Job description

UX Designer, Design Systems & Visual Design on Amazon Autos focuses on evolving a scalable design system and delivering consistent, premium visual experiences across customer and dealer touchpoints.

Responsibilities

• Own and evolve the Amazon Autos design system across web and mobile by defining, documenting, and maintaining reusable components, patterns, tokens, and guidelines.
• Use AI-powered tools to suggest, audit, and optimize design token structures across themes and platforms.
• Produce high-fidelity UI designs with detailed attention to typography, color, spacing, iconography, motion, and layout for cohesive brand presentation.
• Design design system components for AI-powered experiences and natural language-to-UI interfaces that generate UI from system components.
• Design, specify, and document new components and patterns; partner with engineering for accurate implementation and accessibility compliance.
• Integrate AI tools to generate and maintain component documentation, usage guidelines, and changelogs at scale.
• Collaborate with engineers, UX designers, researchers, product managers, and content designers to turn business and customer needs into systematic design solutions.
• Audit existing experiences for visual and interaction inconsistencies and drive improvements that raise overall product quality.
• Define governance rules between AI-generated layouts and human-validated reviews to maintain brand alignment as AI workflows scale.
• Share best practices, conduct design reviews, and mentor peers on systems thinking and visual craft.
• Contribute to team rituals, critiques, and knowledge sharing.
• Create interactive prototypes and design narratives to communicate ideas, align stakeholders, and validate concepts.
• Use prompt-driven prototyping and generative AI to explore design directions within system constraints.

Requirements

• 3+ years of professional experience in UX/UI design focused on design systems and/or visual design.
• Portfolio showing visual design craft, systematic thinking, and end-to-end product design work.
• Proficiency with modern design tools such as Figma, including component libraries, auto-layout, variables/tokens, and prototyping.
• Experience building, scaling, or contributing to a design system (component libraries, style guides, pattern documentation).
• Familiarity with AI-assisted design workflows, including prompt-driven prototyping, generative design exploration, or AI-powered design-to-code tools.
• Strong knowledge of responsive design, accessibility standards (WCAG), and platform conventions (web, iOS, Android).
• Ability to explain design rationale and influence cross-functional partners.

Technologies

• Figma, Figma Dev Mode, Kiro, Claude
• After Effects, Principle
• HTML, CSS, React
• iOS, Android
• WCAG

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave

Preferred Qualifications

• Experience working on consumer-facing products at scale (e-commerce, marketplace, or automotive).
• Familiarity with motion design principles and tools (e.g., After Effects, Principle, Figma prototyping).
• Experience with design token architecture and handoff workflows with front-end engineering, including AI-powered token management and optimization.
• Understanding of front-end technologies (HTML, CSS, React) sufficient to collaborate with developers.
• Experience writing structured, machine-readable design documentation (e.g., DESIGN.md) optimized for consumption by LLM agents and automated tooling.
• Experience conducting or integrating usability research findings into design system decisions.
• Experience using AI-powered design-to-code tools (e.g., Figma Dev Mode, Kiro, Claude, or similar) to streamline handoff and accelerate front-end implementation.
• Experience designing natural language-to-UI systems where users describe interfaces and components are generated programmatically.
• Experience internationalizing design systems, including support for RTL languages, locale-specific typography, spacing adaptations, and culturally responsive UI patterns.
• Demonstrated ability to balance long-term systems thinking with near-term delivery in a fast-paced environment.
• Experience collaborating directly with developers for implementation.
• Experience defining and maintaining design patterns and UX standards.
• Experience with AI/ML technologies.

A Day in the Life

• Work alongside Product and Tech teams to improve how customers discover and purchase vehicles online.
• Transform complex journeys into seamless experiences, define best-in-class experiences, and conduct research that supports industry-leading solutions.
• Design the next generation of car buying experiences.

About the Team

• Part of a new line of business focused on innovative automotive discovery and shopping experiences on Amazon.
• Collaborates with other experienced Amazon teams to shape how customers research and shop for cars and how dealerships sell cars online.

Basic Qualifications

• 5+ years of design experience.
• 3+ years delivering design solutions as a UX designer or interaction designer.
• Available online portfolio.
• Experience designing and prototyping with tools such as Figma, Adobe Creative Cloud, or similar.