User Experience Designer

Community First Credit Union | Wisconsin; Neenah (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

Community First Credit Union in Wisconsin seeks a User Experience Designer to shape the digital future, translating member needs into intuitive journeys from research through final execution.

This role blends storytelling with hands-on design, partnering with our digital agency and internal teams to bridge complex financial services with human-centered design and rapid prototyping.

Qualifications

• Degree in design, HCI, or a related field strongly preferred or equivalent experience.
• 3+ years of dedicated UX design experience with an end-to-end portfolio.
• Proven experience designing for Kentico CMS environments.
• Proficiency in Figma, Sketch, and Adobe Suite.
• Advanced HTML and CSS skills.
• Experience building low- and high-fidelity interactive prototypes.
• Experience conducting user interviews and usability testing.
• Strong typography, color, and layout understanding for clear menus and taxonomies.
• Experience designing inclusive experiences that comply with ADA and WCAG.

Responsibilities

• Design experiences members can trust with a mobile-first, responsive approach across digital campaigns.
• Champion the user by presenting a clear visual hierarchy and conducting iterative testing and learning.
• Translate business and user needs into meaningful, easy-to-use experiences via user-centered design and rapid prototyping.
• Own the full design process across information architecture, interaction design, visual design, prototyping, and content.
• Create prototypes, wireframes, personas, user journeys, and storyboards for multiple devices to convey new concepts.
• Review analytics and testing results to simplify and improve existing journeys and identify design issues.

Skills

UI/UX Design

User Research

Prototyping

Information Architecture

Interaction Design

Accessibility (ADA WCAG)

Education

Degree in design, HCI, or related field

Tools

Kentico CMS

Figma

Sketch

Adobe Suite

HTML/CSS

Job description

As the User Experience Designer, you will help shape the digital future of the credit union and champion the financial wellbeing of our member-owners, using deep user empathy to translate members' needs, goals, and financial anxieties into intuitive, seamless digital journeys.
This role blends storytelling with hands‑on design craft — partnering with our digital agency and teams across the credit union to bridge the gap between complex financial services and human-centered design, from research and prototyping through final execution.

As the User Experience Designer with CFCU, you will:

• Design experiences members can trust. Blend storytelling and user interface design for digital properties and devices with a mobile‑first, responsive approach, and design aesthetics that bring our brand to life across digital campaigns.
• Champion the user. Present a visual hierarchy that harnesses empathy for the people the interface is designed for, and complete and advance iterative testing and learning to keep improving the experience.
• Turn insight into solutions. Translate business and user needs into solution concepts and experiences that are meaningful, easy to use, and engaging, and apply user‑centered design, research, testing, and rapid prototyping.
• Own the full design process. Serve across all areas of user experience design — information architecture, interaction design, visual design, prototype engineering, and content — and interpret data and qualitative feedback to guide decisions.
• Build the artifacts that guide our work. Create prototypes, wireframes, personas, user journeys, and storyboards optimized for a wide range of devices, to conceptualize and convey new user experience concepts.
• Optimize based on real behavior. Review analytics and user testing to simplify and improve existing user journeys, analyze user response in high‑traffic areas, and identify design and user experience issues and devise elegant solutions.

We are looking for a combination of:

• Degree in design, HCI, or a related field strongly preferred, or an equivalent combination of education and experience.
• 3+ years of dedicated UX design experience, with a portfolio of case studies demonstrating end‑to‑end design processes.
• Proven experience designing for Kentico CMS environments or similar platforms, including working within Kentico widgets and templates.
• Proficiency in Figma, Sketch, and Adobe Suite.
• Advanced HTML and CSS skills.
• Experience building low‑and high‑fidelity interactive prototypes.
• Experience conducting user interviews and usability testing.
• Strong understanding of typography, color, and layout, with the ability to design clear menus, maps, and taxonomies.
• Experience designing inclusive experiences that comply with ADA and WCAG standards.
• Understanding of AI's impact on SEO, AEO, and GEO, and how it shapes development and content strategy.