(USA) Senior Product Manager - AdTech

Walmart; San Francisco (CA); On-site; USD 108,000 - 216,000; Full time

Benefits offered by this job

Stock purchase plan

401(k)

Paid time off (PTO)

Education benefits

Job summary

Walmart’s Ad Tech Product team seeks an experienced Senior Product Manager to lead the strategy, development, and growth of audience and performance solutions. This role focuses on leveraging Walmart’s first‑party data to help advertisers identify, reach, and engage the right audiences while delivering measurable outcomes.

You will partner with Engineering, Data Science, Analytics, Sales, and Operations to move concepts from prototype to launch, drive adoption and optimization, and communicate

Qualifications

• Experience defining product strategy and delivering technology products.
• Strong understanding of data platforms, audience products, analytics, and ad tech.
• Experience evaluating opportunities, testing hypotheses, and using market feedback to guide investments.

Responsibilities

• Define vision, strategy, and roadmap for audience and optimization products.
• Prioritize investments based on customer needs, impact, and market opportunities.
• Develop solutions for audience segmentation, modeled audiences, identity, and targeting.

Skills

Product strategy

Data platforms

Analytics

Ad tech

Hypothesis testing

Analytical thinking

Communication

Agile development

Education

Bachelor's degree in CS/Engineering/related

Job description

Position Summary…

VIZIO’s Ad Tech Product team is seeking an experienced Senior Product Manager to lead the strategy, development, and growth of our audience and performance solutions. As we continue to invest in a next-generation audience platform powered by VIZIO’s rich first-party data assets, this role will focus on building products that help advertisers identify, reach, and engage the right audiences while delivering measurable outcomes.

The ideal candidate brings experience in audience segmentation, targeting, machine learning-powered solutions, and the broader advertising technology ecosystem. They are equally comfortable defining long-term strategy, driving cross-functional execution, and rapidly validating new ideas through prototypes and MVPs.

What you’ll do…

About the team: Our team operates at the convergence of data, technology, and advertising, developing products and platforms that empower advertisers to utilize VIZIO’s unique data assets for enhanced targeting, performance, and measurement. As a Senior Product Manager, you will influence product strategy, lead roadmap execution, and uncover new opportunities to deliver value to advertisers and internal stakeholders. The team emphasizes data-driven decision-making, stakeholder collaboration, and innovative product lifecycle management to drive impactful outcomes in advertising technology and AI product strategy. What you’ll do:

• Define and execute the vision, strategy, and roadmap for advertising audience and optimization products.
• Prioritize product investments based on customer needs, business impact, and market opportunities.
• Develop innovative solutions for audience segmentation, modeled audiences, identity, and intelligent targeting.
• Validate new product concepts through prototypes, proofs of concept, and MVPs before significant engineering investment.
• Partner with Engineering, Data Science, Analytics, Sales, and Operations teams to bring products from concept to launch.
• Drive adoption, measurement, and ongoing optimization of product performance.
• Communicate product strategy, priorities, and outcomes to stakeholders across the organization.
• Monitor industry trends and emerging technologies to identify opportunities for innovation and differentiation.

What you’ll bring:

• Proven experience defining product strategy and delivering successful technology products.
• Strong understanding of data platforms, audience products, analytics, and advertising technology.
• Experience evaluating new opportunities, testing hypotheses, and using market feedback to guide product investments.
• Strong analytical, problem‑solving, and prioritization skills.
• Ability to balance strategic thinking with hands‑on execution.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience working in Agile environments and iterative product development.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. NEW YORK, New York US-11582: The annual salary range for this position is $108,000.00 - $216,000.00 San Francisco, California US-11873: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in computer science, engineering, or related area and 5 years’ experience in product management. Option 2: 7 years’ experience in product management or related area.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master’s degree in Computer Science, Engineering, Business Administration, or related area and 4 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture.

Masters: Business Administration, Masters: Computer Engineering, Masters: Computer Science

Primary Location…

350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of America

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.