USA - Remote - Colorado / Insights & Analysis

Merkle Inc.; Colorado; Hybrid; USD 94,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Disability insurance

Flexible PTO

15+ paid holidays per year

Paid sick leave

Job summary

Dentsu is seeking a Business Consultant focused on Hightouch to bridge client goals with technical delivery. You will guide discovery, design solutions, and work hands-on within Hightouch to activate customer data across channels.

You’ll lead workshops, translate objectives into actionable use cases, and drive project momentum while collaborating with architects, engineers, and marketers. Hybrid work with office hubs in multiple cities.

Qualifications

• 5+ years of experience in consulting, business analysis, client delivery, marketing technology, customer data, or related technology environments.
• Experience leading client workshops and requirements gathering sessions.
• Strong communication skills with the ability to explain technical concepts to non-technical audiences.
• H Hands-on Hightouch experience, including audience creation, sync configuration, and data modeling.
• Knowledge of customer data activation concepts and cloud data platforms such as Snowflake or Databricks.
• SQL experience and the ability to understand data structures, integrations, and end-to-end data flows.
• Experience managing workstreams and collaborating across cross-functional teams.
• Regular use of AI tools to improve efficiency and outcomes.

Responsibilities

• Lead Client Discovery & Solution Design.
• Translate complexity into clarity for stakeholders.
• Drive delivery success with cross-functional teams.
• Build and optimize audiences and data syncs in Hightouch.
• Advise on AI-driven activation capabilities and best practices.

Skills

Hightouch experience

SQL

Data activation

Snowflake

Databricks

Workshop facilitation

Cross-functional collaboration

AI tools usage

Tools

Adobe Experience Platform

Salesforce Data Cloud

Braze

Segment

Treasure Data

Job description

Turn Customer Data into Powerful Customer Experiences

Are you energized by solving complex business challenges, translating technical concepts into clear recommendations, and helping clients unlock more value from their data? If so, this could be the opportunity for you.

As a Business Consultant focused on Hightouch, you’ll serve as the bridge between client goals and technical delivery. You’ll partner with business leaders, marketers, architects, engineers, and data teams to turn customer data into personalized experiences across channels. You’ll lead discovery workshops, define requirements, guide solution design, and work hands‑on within Hightouch to bring customer engagement strategies to life.

This is a highly visible consulting role where you’ll influence strategy, drive delivery, and help clients modernize how they activate data across their marketing ecosystem.

What You’ll Do

Lead Client Discovery & Solution Design

• Facilitate workshops and requirements sessions with business and technical stakeholders.
• Transform complex business objectives into actionable use cases, requirements, and solution recommendations.
• Guide conversations that create alignment, drive decisions, and maintain project momentum.
• Support solutioning and discovery activities during pre‑sales and early engagement phases.

Translate Complexity into Clarity

• Help clients understand data flows, platform capabilities, AI-powered processes, and activation strategies.
• Create compelling client‑facing deliverables, process flows, requirements documentation, and solution recommendations.
• Communicate effectively with executives, marketers, architects, and engineers alike.

Drive Delivery Success

• Own workstreams from requirements through implementation.
• Partner with architects, engineers, and offshore delivery teams to ensure solutions are delivered successfully.
• Manage priorities, dependencies, risks, sprint activities, testing, and user acceptance efforts.
• Keep teams aligned and focused on delivering measurable business outcomes.

Build and Optimize in Hightouch

• Build audiences and journeys within Hightouch.
• Configure and troubleshoot data syncs and integrations.
• Connect customer data from platforms such as Snowflake or Databricks to downstream marketing destinations.
• Advise clients on best practices, governance, personalization strategies, and AI-driven activation capabilities.

Bring an AI-First Mindset

• Use AI tools to accelerate requirements gathering, documentation, workshop preparation, analysis, and storytelling.
• Experiment with emerging technologies and identify opportunities to improve client outcomes and delivery processes.
• Help clients understand and apply AI capabilities within modern customer data ecosystems.

What You’ll Bring

Required Experience

• 5+ years of experience in consulting, business analysis, client delivery, marketing technology, customer data, or related technology environments.
• Experience leading client workshops and requirements gathering sessions.
• Strong communication skills with the ability to explain technical concepts to non-technical audiences.
• Hands‑on Hightouch experience, including audience creation, sync configuration, and data modeling.
• Knowledge of customer data activation concepts and cloud data platforms such as Snowflake or Databricks.
• SQL experience and the ability to understand data structures, integrations, and end‑to‑end data flows.
• Experience managing workstreams and collaborating across cross‑functional teams.
• Regular use of AI tools to improve efficiency and outcomes.

Nice to Have

• Experience with Adobe Experience Platform (AEP, RTCDP, AJO, or CJA).
• Salesforce Data Cloud or Marketing Cloud experience.
• Experience with Braze, Segment, ActionIQ, Treasure Data, or similar platforms.
• Agency, consulting, systems integration, or professional services experience.
• Industry certifications in Adobe, Salesforce, Snowflake, or related technologies.

Why You’ll Love This Role

You’ll have the opportunity to:

• Influence both strategy and execution.
• Work with cutting‑edge customer data, AI, and personalization technologies.
• Partner with talented consultants, architects, engineers, and marketers.
• Continue growing your expertise across modern martech, customer data, cloud platforms, and AI‑driven experiences.
• Make a visible impact on client success and business outcomes.

If you’re someone who enjoys bringing people together, solving complex problems, and turning customer data into meaningful business results, we’d love to hear from you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,000-$140,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Short-term and long‑term disability insurance,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.