USA Marketing Manager

Vermont Slate Company LLC; Savannah (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus based on performance

Health insurance

Opportunity for advancement

Training & development

Job summary

Vermont Slate Company LLC in Savannah, GA seeks a results-driven USA Marketing Manager to lead demand generation, pipeline growth, and marketing performance across the United States.

This role turns marketing investment into qualified leads, opportunities, pipeline, and revenue, partnering with Sales, Business Development and Leadership to drive measurable growth. You will lead a two-person LDR team and oversee digital marketing, events, and budgets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in B2B marketing, demand generation, or growth marketing.
• Proven track record generating leads and revenue growth.
• Strong analytical and leadership skills; fluent English.

Responsibilities

• Develop and execute the annual U.S. marketing plan.
• Build and manage demand generation across products, territories, channels.
• Drive qualified lead generation, pipeline, and revenue growth.
• Own Salesforce leads, opportunities, funnel management and reporting.
• Define lead qualification, assignment, and follow-up standards with Sales.
• Lead digital marketing, content, events, paid media, and customer engagement.
• Manage marketing agencies, vendors, and budgets.
• Lead and develop a team of two LDRs.
• Analyze campaigns and optimize ROI.
• Produce dashboards and reports on leads, conversions, pipeline, sales, and marketing effectiveness.

Skills

Demand generation

B2B marketing

Growth marketing

Sales collaboration

CRM (Salesforce)

Analytics

Leadership

Communication

Forecasting

ROI analysis

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Salesforce CRM

Job description

Benefits

• Bonus based on performance
• Health insurance
• Opportunity for advancement
• Training & development

USA Marketing Manager

Location: Savannah, GA (On-site)

Reports to: Marketing Director

Direct Reports: 2 Lead Development Representatives (LDRs)

About the Role

Vermont Slate Company is seeking a results-driven Marketing Manager to lead demand generation, pipeline growth, and marketing performance across the United States.

This is not a traditional communications or events role. We are looking for a commercial-minded marketing leader who understands how to turn marketing investment into qualified leads, opportunities, pipeline, and revenue.

The successful candidate will work closely with Sales, Business Development, and Leadership to drive measurable business growth while leading our Lead Development Representative team.

Key Responsibilities

• Develop and execute the annual U.S. marketing plan aligned with business objectives.
• Build and manage demand generation strategies across products, territories, customer segments, and channels.
• Drive qualified lead generation, pipeline creation, and revenue growth.
• Own Salesforce processes related to leads, opportunities, funnel management, and reporting.
• Define lead qualification, assignment, and follow-up standards alongside Sales.
• Lead digital marketing, content, trade marketing, events, paid media, and customer engagement initiatives.
• Manage marketing agencies, vendors, and budget performance.
• Lead and develop a team of two Lead Development Representatives (LDRs).
• Analyze campaign performance and optimize investments based on ROI.
• Produce dashboards and reports covering leads, conversions, pipeline, sales performance, and marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, growth marketing, or market development.
• Proven experience generating leads, creating pipeline, and supporting revenue growth.
• Strong knowledge of CRM systems, preferably Salesforce.
• Experience working closely with sales teams and managing measurable business outcomes.
• Excellent analytical, leadership, and communication skills.
• Native English or professional fluency.

Preferred Experience

Experience in construction, roofing, building materials, architecture, manufacturing, or professional distribution environments is highly desirable.

What Success Looks Like

• Lead generation
• Conversion rates
• Opportunity creation
• Pipeline growth
• Sales contribution
• Marketing ROI
• Salesforce data quality
• LDR team productivity

Travel

Regular travel within the United States to support customers, distributors, industry events, and commercial initiatives.