US Senior Creative Strategist (Beauty Experience)

Metastat; United States; On-site; USD 60,000 - 70,000; Full time

Job summary

A creative performance media company is seeking a Senior US Creative Strategist with extensive beauty brand experience. In this role, you will localize and execute global campaigns tailored for American audiences. Responsibilities include leading US-specific creative briefs and collaborating with UK teams to maintain brand consistency. The ideal candidate will demonstrate strategic thinking and deep understanding of cultural trends, particularly among Gen Z and Millennial audiences.

Qualifications

• Proven experience in leading creative campaigns with a focus on US audiences.
• Strong background with beauty brands is essential.
• Ability to adapt global strategies to local markets.

Responsibilities

• Lead localization and execution of global creative campaigns for the US market.
• Own the US-specific paid creative briefs from concept to launch.
• Collaborate with UK strategists for campaign consistency.

Skills

Beauty Brand experience

Strategic thinking

Fluency in paid social platforms

Understanding of US cultural trends

Attention to regulatory details

Job description

Overview

US Senior Creative Strategist (Beauty Experience)

Co-founder / CEO Building Metastat with Steven Bartlett

About Metastat

We are a creative growth partner and performance media company founded by Tom Lewis and Steven Bartlett, and we’re on a mission to scale brands, content, and founders shaping the future of the most exciting DTC brands. We deliver high-impact creative and media strategies, and operate as both a creative studio and growth team for the world’s most exciting consumer brands.

Role Description

As the Senior US Creative Strategist, you will lead the localisation and execution of global creative campaigns tailored specifically for the US market - ensuring every asset aligns legally, culturally, and emotionally with American audiences. Beauty Brand experience is essential for this role.

Embedded within our creative team, you will work closely with UK-based strategists and cross-functional partners to adapt and evolve brand storytelling across performance channels. Your goal: deliver story-first, scroll-stopping assets that don’t just perform, they belong.

You will play a pivotal role in bridging global strategy with regional resonance, bringing cultural fluency, legal awareness, and creative sharpness to every US-facing campaign.

Responsibilities

• Own the full lifecycle of US-specific paid creative briefs - from concepting and scripting to asset delivery and launch.
• Translate successful UK campaigns into locally resonant creative work, ensuring the tone, cultural nuance, and aesthetic feel are appropriate and native to the US audience.
• Ensure all creative adheres to US advertising regulations and platform-specific policies (FTC, FDA, Meta, TikTok, etc.), maintaining legal compliance without compromising impact.
• Collaborate with UK-based creative leads/strategists to drive campaign consistency across markets while pushing for meaningful localisation and creative innovation.
• Partner with performance teams to review results, extract insights, and iterate creative strategies for continuous improvement.
• Pitch bold new creative directions rooted in US trends, audience behaviour, and platform fluency - contributing original thinking to internal and external creative brainstorms.
• Demonstrates a deep understanding of US cultural and social trends, especially among Gen Z and Millennial audiences.
• Experience working with beauty brands is essential for this role.
• Exhibits strong strategic thinking and creative ideation, with a knack for turning insights into breakthrough ad concepts.
• Possesses fluency across paid social platforms - especially Meta, Instagram, and TikTok - including best practices for performance-focused creative.
• Shows attention to regulatory detail and platform policy knowledge relevant to US ad content.
• Thrives in fast-paced environments, collaborating across time zones and disciplines with proactivity and clarity.
• Maintains a high bar for craft, clarity, and storytelling, with strong instincts for what performs and why.

Success Metrics

• Delivers US-specific creative that meets or exceeds performance benchmarks across paid media campaigns for our partners.
• Achieves strong brand alignment and cultural relevance in adapted global campaigns.
• Drives measurable creative iteration and improvement informed by market insights and testing feedback.
• Builds trust and alignment across global creative teams, contributing to seamless cross-market collaboration.
• Launches standout concepts or angles that originate from US-localised ideation and resonate at scale.
• Strengthens Metastat’s positioning as a culturally fluent and performance-driven creative partner in the US.

Process

• Phone Call with the Talent Team – this is an opportunity to ask any general questions about the role and business.
• Role Alignment Survey – This survey is designed to explore how you think and approach different situations.
• Screening Process – Skills Assessment to showcase your skills and experience in a standardised way.
• 1st Interview – Meeting your direct team and/or manager.
• Final Stage Interview – Meeting a Senior Stakeholder in the business.

Eligibility & Employment Details

• Senior level: Mid-Senior level
• Employment type: Contract
• Job function: Marketing and Sales
• Industries: Advertising Services

United States $60,000 - $70,000

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