US Sales Director

Fluent Trade Technologies Limited; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Fluent Trade Technologies Limited is expanding its global sales footprint in North America, seeking a mid-senior sales professional based in/near New York to drive new business technology sales and develop key client relationships.

The role requires extensive FX market knowledge and a proven track record in trading technology sales, with the ability to manage RFI/RFP responses and deliver regional revenue targets.

Qualifications

• Bachelor's Degree · Required skill
• Prospecting · Required skill

Responsibilities

• Drive sales and business development efforts across North America.
• Establish, leverage and cultivate relationships with Tier-1 to Tier-3 participants, FX market LPs and venues.
• Build a robust prospect pipeline and consistently close new business.
• Lead regional RFIs/RFPs and optimize sale value and win rate.
• Provide market feedback to inform product strategy and improve marketability.

Skills

FX market knowledge

Sales track record

Prospecting

Executive communication

Education

Bachelor's Degree

Job description

DescriptionWe are a dynamic and market-leading provider of FX technology - specializing in end-to-end high efficiency, ultra-low latency, trading, and pre-trade risk management software solutions.

For over 10 years, we have been combining innovation, talent and next-generation technology whilst working with a wide range of FX and eFX participants, earning a reputation for unrivaled eTrading expertise and cutting-edge technology. Fluent continues to experience significant growth in its client base (Tier-1 to Tier-3 sell-side and buy-side participants) and develop next-generation products.

We want to expand our global Sales footprint and company profile across North America. Fluent seeks a mid-senior individual to drive its new business technology sales and business development efforts in North America.

The role demands that the individual be a highly motivated self-starter, have extensive eFX market knowledge and contacts, and have a proven track record in FX market trading technology sale

Requirements Drive sales and business development efforts across North America. Based in New York will be an advantage Establish, leverage and cultivate strong relationships with a large number of Tier-1 to Tier-3 participants, FX market LPs and venues Work towards becoming a key Fluent product suite expert, personally drive qualification, next steps, follow up and close paths.

Achieve and consistently surpass regional targets for the financial year Build, grow and track an extensive prospect pipeline that leads to regularly closing new business Take ownership of regional RFI/RFP responses - optimizing sale value and chances of prospect acceptance Provide consistent feedback regarding the market place, participants and vendor activities and trends.

Contribute to the product strategies to enhance the product opportunity and marketability

Key knowledge / skills required:

A proven FX financial technology sales track record over the last 7 years, of consistently overachieving sales tar

Selling Motion

Prospecting

Self-sourced pipeline via cold outreach

Buyer Persona

C-Suite

Selling to executive decision-makers

Territory

Geographic

Region-based territory assignment

Requirements at a Glance

Bachelor's Degree · Required

Prospecting · Required skill

Typical Day — Sales Rep

Estimates based on role type and selling motion — actual may vary by company.

SaaS — Interview Intel

Typical Sales Cycle

Common Buyer Objections

• "We're locked into a contract with [competitor]"
• "We built something in-house already"
• "We don't have budget until next quarter"
• "Our team won't adopt another tool"

Key Industry Metrics

ARR / MRR Net Revenue Retention (NRR) CAC Payback Period Logo Churn vs Revenue Churn ACV (Avg Contract Value) Magic Number

Hot Topics to Reference

• Vertical SaaS consolidation
• Usage-based pricing models

Use these insights to speak the buyer's language in interviews.

Tags

Interview Questions 3 —

How do you coach underperforming reps?

Template question —

Describe your forecasting methodology.

Template question —

How do you structure onboarding for new hires?

Template question

Research Fluent Trade Technologies's product, recent news, and key competitors

Practice a 2-minute product demo pitch for a mock discovery call

Prepare to discuss your home office setup and self-management discipline

Review the job description and map your experience to each requirement

Role Insights

Role Insights

This leadership position involves both strategic planning and hands-on coaching of the sales team.

Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

This remote-friendly role provides geographic flexibility while maintaining access to a SaaS market.