US, Remote Sr. Digital Marketing Manager | Marketing all departments

ZAFRAN; York (York County); Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative startup in the cybersecurity sector is on the lookout for a Senior Digital Marketing Manager. This role is pivotal in shaping the digital marketing strategy, focusing on SEO, paid media, social media, and conversion rate optimization. The ideal candidate will lead initiatives to enhance online presence and drive growth through data-driven decisions. Collaborating with cross-functional teams, you'll optimize campaigns and ensure alignment with broader business goals. If you're passionate about digital marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5-7 Jahre Erfahrung im digitalen Marketing, SEO, bezahlten Medien und sozialen Medien.
• Erfahrung in der Zusammenarbeit mit Agenturen zur Verwaltung von SEO.

Responsibilities

• Entwicklung und Optimierung integrierter digitaler Marketingstrategien.
• Überwachung der gesamten Käuferreise von der Themenrecherche bis zur Verkaufsnachverfolgung.

Skills

Digital Marketing

SEO

Paid Media

Social Media

Conversion Rate Optimization (CRO)

Data Analysis

Communication Skills

Tools

Google Analytics

Google AdWords

LinkedIn

6Sense

Optimizely

Google Optimize

Job description

We are seeking a dynamic and hands-on Senior Digital Marketing Manager to lead and execute our digital marketing strategy. This role is integral to driving growth across all our digital channels, with a focus on SEO, paid media, social media, and conversion rate optimization (CRO). The ideal candidate will also have technical expertise to manage our website and experience in overseeing SEO and SEM agencies to deliver measurable results.

About Zafran

Zafran is redefining the future of cybersecurity as one of the most talked-about startups in the industry. Backed by Sequoia, one of the world’s leading venture capital firms, Zafran’s innovative Threat Exposure Management Platform is the first and only consolidated platform that integrates with your security tools to reveal, remediate, and mitigate the risk of exposures across your entire infrastructure. Zafran uses an agentless approach to reveal what is truly exploitable, while reducing manual prioritization and remediation through automated response workflows.

What you will do

• Develop, implement, and optimize integrated digital marketing strategies to achieve business objectives.
• Oversee the full buyer journey from topic research, landing page / CTA creation, to sales follow up messaging
• Lead on-page, off-page, and technical SEO strategies to improve search engine rankings and organic traffic, aligning with internal and external resources to achieve goals.
• Own the strategy and execution for paid digital marketing programs, including SEM, retargeting, display, email nurture and paid social, through management of the paid media budgets and agency.
• Establish A/B testing programs across all channels, analyze performance to identify and implement improvements, and create marketing playbooks.
• Collaborate with cross-functional teams to align digital strategies with broader business goals.
• Be data-obsessed. Continuously track campaign effectiveness and efficiency and create a feedback loop for the team, driving performance learnings across the entire marketing funnel and buyers’ journey.

Requirements

• 5-7 years experience in digital marketing, SEO, paid media,and social media. Cybersecurity experience is a plus.
• Experience managing SEO and collaborating with agencies.
• Experience with developing and executing SEM strategy including keyword research and competitive insights gathering
• Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
• Ability to dive into data, uncover insights and optimize campaigns appropriately
• Knowledge of A/B testing and CRO tools (e.g., Optimizely, Google Optimize)
• Strong communication skills with ability to collaborate cross-functionally
• Up-to-date with the latest trends and best practices in digital marketing and Measurement.