US Latin Creator Growth Manager - TikTok LIVE Family Program

TikTok; Los Angeles (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Join a dynamic and innovative platform as a US Latin Creator Growth Manager, where you will lead the 'Mi Familia, Mi Gente' initiative to empower Latin creators on TikTok LIVE. In this exciting role, you will manage creator relationships, drive engagement, and develop initiatives that foster community and skill development among creators. If you're passionate about creator management and have a strategic mindset, this opportunity offers a chance to make a significant impact in a vibrant and inclusive environment. Be part of a team that values creativity and collaboration while shaping the future of content creation.

Qualifications

• 3+ years in creator management at a high growth tech company.
• Strong communicator with negotiation skills and strategic thinking.

Responsibilities

• Manage and grow the 'Mi Familia, Mi Gente' program for Latin creators.
• Source and onboard top creators, driving engagement and skill development.

Skills

Creator Management

Sales Operations

Negotiation

Strategic Thinking

Data Analysis

Communication Skills

Job description

US Latin Creator Growth Manager - TikTok LIVE Family Program

Responsibilities
TikTok LIVE’s Family Program Manager will be responsible for managing and growing the "Mi Familia, Mi Gente" program, a key initiative designed to empower Latin creators on TikTok LIVE. This program leverages the unique, collaborative nature of Latin creator communities, known as "families," to provide a supportive environment where Family Leaders mentor newer creators, share best practices, and help them thrive on the platform. In this role, you will focus on sourcing and acquiring top Family Leaders, who play a pivotal role in mentoring and guiding their communities to success. You'll work to develop and scale initiatives that drive creator engagement, foster skill development, and enhance the overall creator experience. This includes designing and executing bonus campaigns and activations that incentivize Family Leaders, improving content quality and monetization strategies, and creating a sense of community among family members.

Key Responsibilities:

1. Develop deep understanding of the LIVE Streaming creator ecosystem and competitive landscape.
2. Source, acquire and onboard top creators through developing customized/personalized approaches.
3. Identify high potential and top creators through systematic operational approach and develop targeted growth coaching and support.
4. Drive scaled creator management planning and executions to help individual creator roster achieve overall incremental growth.
5. Initiate monthly targeted campaign/challenges/incentive mechanisms in collaboration with COE (Center of Excellence) and Campaign/Content team.
6. Participate in the weekly creator progress data review and reporting.
7. Lead the optimization of existing creator operations SOP for Family Program.
8. Grow families and family leaders into breakout levels.
9. Drive monthly showcase creator content example collection process.

Qualifications
Minimum Qualifications:

1. 3+ years experience in creator management and sales operations at a high growth consumer technology company (or similar).
2. Experienced communicator in negotiation and deal making.
3. Good understanding of the intricacies of 1 to 1 and 1 to many creator management relationships.
4. Strategic thinker with ability to identify and categorize problems.
5. Passionate and driven doer who leans to creators and to day to day operations.
6. Strong in business data review and able to drive quantitative and qualitative insights.

Preferred Qualifications:

1. Proficiency in Spanish, enabling effective collaboration with Spanish-speaking global clients.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects