US Brand Marketing Director, Mustela for Expanscience Laboratoires

Laboratoires Expanscience USA; New York (NY); Hybrid; USD 115,000 - 140,000; Full time

Job summary

Join an innovative company as the US Brand Marketing Director for a renowned natural skincare brand. This pivotal role involves leading marketing strategies, enhancing brand identity, and driving engagement across multiple channels. You'll play a crucial part in connecting families with high-quality skincare solutions while working in a collaborative environment that values sustainability and social responsibility. If you have a passion for brand building and a track record of successful marketing campaigns, this is your chance to make a meaningful impact in the skincare industry.

Benefits

Comprehensive medical, dental and vision insurance

Short-term and Long-term disability insurance

401K with company match

Paid volunteer days

Discretionary annual bonus

Hybrid work arrangement

Qualifications

• 10+ years of marketing experience with 3+ years in a managerial role.
• Proven success in executing integrated marketing campaigns.

Responsibilities

• Lead the development and execution of Mustela's marketing strategy in the US.
• Oversee digital marketing strategies and manage the marketing budget.

Skills

Marketing Strategy Development

Brand Building

Digital Marketing

Data Analysis

Public Relations

Team Leadership

Education

Master's degree in Marketing

Business Administration

Tools

Marketing Analytics Tools

Content Management Systems

Job description

2 days ago Be among the first 25 applicants

The Company and the Opportunity:
Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 75 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients and positive ageing. Our commitment to being a sustainable company was recognized with the B Corp certification in 2018. Expanscience Laboratoires was the first ever pharmaceutical company to be awarded this accolade.

The U.S. subsidiary of Expanscience represents the dermo-cosmetics and natural active ingredients activities of the Company. Our dermo-cosmetics activity includes skincare brands Mustela and Babo Botanicals. Both brands carry a wide portfolio of skincare, haircare and suncare solutions for babies, children and adults. The products are sold in the U.S. through a variety of channels that include Amazon Premium Beauty, Target, Whole Foods, Costco and the brands’ own ecommerce sites. More information on the Company can be found at Expanscience.

Are you passionate about marketing, brand building and bringing natural skin and body care solutions for babies and families? Join our team as US Brand Marketing Director, Mustela based in our New York City office. Come play a key role in connecting our renowned brand of natural baby skincare products with parents and caregivers worldwide!

Position Summary:
As Mustela US Brand Marketing Director, you will lead the development and execution of Mustela's marketing strategy in the US, driving brand awareness, market share growth, and customer engagement. This role requires a strategic thinker with a proven track record of success in developing and implementing 360 integrated marketing campaigns across various channels, including digital, influence, content marketing, public relations, and retail partnerships. The ideal candidate is a data-driven marketer with a passion for building brands and a strong understanding of the US consumer landscape. This position reports to the Vice President Marketing, Mustela and Babo Botanicals.

Job Responsibilities (include but are not limited to):

• Develop and implement the annual marketing strategy, aligned with overall business objectives, including budget allocation and performance tracking.
• Maintain and strengthen Mustela's brand identity and positioning in the US market, ensuring consistent messaging and visual representation across all touchpoints.
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges, and inform marketing strategy development.
• Oversee the development and execution of digital marketing strategies, including influencer marketing.
• Translate marketing objectives into paid advertising strategies to implement in partnership with the Digital & Ecomm team.
• Develop and execute a content marketing strategy that engages target audiences, builds brand authority, and drives traffic to Mustela's website and retail partners.
• Manage public relations efforts, including media outreach, influencer collaborations, and event participation.
• Identify and prioritize partnerships that align with Mustela's values.
• Collaborate with the sales Team to develop and execute retail marketing programs.
• Manage the marketing budget effectively, ensuring ROI and efficient resource allocation.
• Track and analyze marketing campaign performance and investments, providing regular reports to the VP of Marketing and to the Global Marketing team.
• Manage and mentor the Content and Influencer Marketing Manager.

Qualifications:

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive Marketing experience, with a minimum of 3 years in a managerial role.
• Proven track record of developing and executing successful marketing campaigns.
• Experience managing marketing budgets and measuring ROI.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong interest in Corporate Social Responsibility and sustainability is highly desired.
• Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.

Compensation & Benefits:

• Salary range of $115K-$140K based on job-specific knowledge, education, skills and depth of professional experience.
• Discretionary annual bonus.
• Hybrid work arrangement, currently 4 to 6 in-office days per month.
• Comprehensive medical, dental and vision insurance.
• Short-term and Long-term disability insurance (company paid).
• 401K with a Company match of 100% of the first 6%.
• Paid volunteer days.

Why Join Us?
You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact to the lives of families worldwide.

If you’re ready to make a difference and help shape our brands’ stories, apply today!