URBN Temporary Marketing Analyst- Contractor

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly); Philadelphia (Philadelphia County); On-site; USD 92,000 - 157,000; Full time

Job summary

An established industry player is seeking a Temporary Marketing Analyst to enhance marketing performance through data-driven insights. This role involves supporting the implementation of Marketing Mix Modeling and Multi-Touch Attribution models, collaborating with various teams to ensure data accuracy, and providing actionable recommendations based on quantitative insights. If you are detail-oriented and passionate about marketing analytics, this is a fantastic opportunity to contribute to innovative strategies in a dynamic environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

PTO

Employee Discounts

Retirement Savings

Qualifications

• 1-3 years of experience in Marketing Analytics, especially in eCommerce.
• Proficiency in SQL and analytics platforms.

Responsibilities

• Support implementation of MMM and MTA models for marketing impact analysis.
• Collaborate with vendors for data accuracy and model setup.

Skills

Marketing Analytics

Marketing Mix Modeling (MMM)

Multi-Touch Attribution (MTA)

SQL

Google Analytics

Communication Skills

Attention to Detail

Education

Bachelor's degree in Marketing or related field

Tools

Looker

MicroStrategy

Job description

URBN Temporary Marketing Analyst- Contractor

Join to apply for the URBN Temporary Marketing Analyst- Contractor role at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN Temporary Marketing Analyst- Contractor

15 hours ago Be among the first 25 applicants

Join to apply for the URBN Temporary Marketing Analyst- Contractor role at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN is looking for a Temporary Marketing Analyst to contribute to the setup and application of Marketing performance models that drive growth and efficiency across the Marketing mix. URBN’s approach to the Customer’s experience is constantly evolving, employing Customer first and data centric strategies alongside innovation and best in class technology. The right candidate will have foundational knowledge of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models, as well as experience in general marketing channels, performance, and metrics. This role will collaborate closely with 3 rd party vendors and cross functional partners within Brands and Technology, and will be incredibly detail and action oriented.

Role Responsibilities

• Support the implementation of MMM and MTA models to understand the impact of various marketing channels on core business metrics, such as Demand, Customer acquisition and retention, incrementality, and ROAS.
• Help to drive forward tasks related to vendor and internal partners’ onboarding, model scoping and setup, and data validation to ensure timely delivery of new models.
• Collaborate with vendor and internal partners to ensure data accuracy and integrity across systems and platforms; identify discrepancies to troubleshoot and problem solve.
• Provide regular reporting to cover key metrics, trends, and comps, including ROAS, and to share findings from new models and from incrementality testing across our Brands.
• Distill quantitative insights into qualitative and actionable recommendations as needed.
  
  

Role Qualifications

• 1-3 years of experience in Marketing Analytics, with strong grasp of MMM and MTA modeling methods, and especially with application to eCommerce and Retail.
• Good working knowledge of the Digital Marketing mix, with a special focus on Paid Media channels.
• Proficiency with SQL.
• Proficiency with Analytics platforms such as Google Analytics, and with BI tools such as Looker and MicroStrategy.
• Strong communication skills, with great attention to detail and an ability to communicate with both technical and non-technical stakeholders.
• Bachelor’s degree or equivalent work experience in Marketing, Analytics, or related business fields.
  
  

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Temporary

Job function

• Job function

  Marketing and Sales

• Industries

  Retail, Retail Apparel and Fashion, and Consumer Services

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