Urban Outfitters UI / UX Designer

Free People; Philadelphia (Philadelphia County); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Employee discounts

Job summary

Urban Outfitters is seeking a UX/UI Designer to bring the Digital Experience roadmap to life across web and app, delivering on-brand journeys from shopping to content experiences.

You will use user-centered thinking, data insights, and strong visual craft to drive seamless digital journeys in collaboration with URBN Technology, Testing, Personalization, and Content teams.

Qualifications

• 3–5 years of UX/UI design experience, with e‑commerce and/or fashion-focused web/app work.
• Advanced proficiency in Figma and Adobe Creative Suite.
• Strong understanding of responsive, mobile‑first design and WCAG accessibility standards.

Responsibilities

• Design end‑to‑end UX/UI for Digital Experience roadmap initiatives across web and app.
• Own design concepts from ideation to execution aligned with business goals and customer needs.
• Create testable design assets and collaborate on hypothesis and analytics with Testing and Product Copy Operations.
• Perform user research, usability testing, and leverage heatmaps/analytics to identify friction and opportunities.
• Prototype variants for A/B and multivariate tests; iterate based on results and feedback.
• Collaborate with Personalization, Testing, Content, and URBN Technology to drive consistent experiences across brands.

Skills

UX design

A/B testing

Cross-brand collaboration

Education

Bachelor's degree in interaction design / visual communication / HCI

Tools

Figma

Adobe Creative Suite

HTML/CSS

Job description

Urban Outfitters is seeking a UX/UI Designer that will bring the Digital Experience roadmap to life through thoughtful, test-ready design across web and app, from core shopping journeys to content and brand experiences. This role combines user-centered thinking, data insight and strong visual craft to deliver seamless, on-brand digital journeys, working alongside Testing, Personalization, Content, Creative and URBN Technology to push the Urban Outfitters digital experience forward.

Role Responsibilities

Design Execution & Roadmap Delivery

• Deliver design for Digital Experience roadmap initiatives across the full funnel path, prioritizing the browse path across web and app
• Own end-to-end design of assigned digital products and features, from concept to execution, ensuring alignment with business goals and customer needs
• Provide design input on effort and feasibility to support roadmap planning alongside Testing and Product Copy Operations

User-Centered Design & Research

• Conduct and apply user research, usability testing and data insights to inform design decisions and validate solutions
• Use qualitative and quantitative data (heatmaps, session recordings, surveys) to identify friction points and design opportunities
• Partner with Testing to shape research findings into testable hypotheses that feed the A/B testing calendar

Testing, Experimentation & Iteration

• Design and prototype variants for A/B and multivariate tests, aligning with Testing on hypotheses and success criteria
• Iterate designs based on test results, analytics and customer feedback, continuously improving experiences post-launch
• Deliver test-ready design assets on committed timelines to support the team's testing win-rate and velocity goals

Concepting & Personalization

• Drive concepting and experience ideation, bringing new ideas from early exploration to testable, buildable designs
• Partner with Personalization experts to design tailored content and journeys by customer segment
• Stay ahead of digital, fashion and cultural trends to keep Urban Outfitters at the forefront of digital retail
• Explore and experiment with emerging technologies (e.g. AI) to push the boundaries of the digital shopping experience, including AI-enabled design workflows

Design Systems, Quality & Accessibility

• Contribute to and evolve the design system and digital style guides to ensure consistency, scalability and efficiency across web and app
• Create wireframes, interactive prototypes and high-fidelity mockups to communicate design intent
• Conduct VQA on landing pages and feature builds to ensure designs are implemented accurately
• Ensure all designs meet accessibility standards (WCAG) and are optimized for performance, responsiveness and usability across devices
• Support design work for the upcoming site replatform, helping translate existing experiences and components into the new platform

Cross-Functional Collaboration & Stakeholder Communication

• Partner with URBN Technology on large technology-driven initiatives and feature rollouts, from design through launch
• Collaborate with Anthropologie and Free People UI teams to share patterns, align on shared components and keep experiences consistent across URBN brands
• Work with vendor partners including Dynamic Yield, Contentful and Salesforce to design within platform capabilities
• Present design concepts and rationale to stakeholders across the business, incorporating feedback while maintaining design integrity
• Champion design thinking within the team and wider business, contributing to presentations, workshops and design documentation

Role Qualifications

Required

• 3 to 5 years of experience in UX/UI design, with a strong portfolio showcasing e-commerce and/or fashion-related web and app work
• Advanced proficiency in Figma and Adobe Creative Suite
• Solid understanding of responsive, mobile-first design and accessibility standards (WCAG)
• Working knowledge of HTML/CSS
• Experience designing for A/B tests or using performance data to iterate on live experiences
• Ability to manage multiple projects at once and deliver on committed timelines in an agile environment

Preferred

• Bachelor's degree in interaction design, visual communication, human-computer interaction, or a related field
• Experience working across multiple brands or a shared design system
• Experience with AI-enabled design or content workflows
• Passion for fashion, culture and the Urban Outfitters brand

KEY COMPETENCIES

• User-centered, data-informed design thinking
• Experimentation and iteration mindset
• Attention to detail and design craft
• Cross-functional and cross-brand collaboration
• Ownership and accountability for delivery
• Adaptability in a fast-paced environment

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.