Urban Outfitters Digital Marketing Associate

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly); Philadelphia (Philadelphia County); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Employee discounts

Retirement savings

Job summary

URBN, headquartered in Philadelphia, is seeking a Digital Marketing Associate to join the Outbound marketing team. The role focuses on creating and optimizing HTML email campaigns that look great on any device.

You will partner with designers and content creators, test across platforms, and implement automation workflows using tools like Salesforce Marketing Cloud and Bluecore. If you have 2+ years of email development experience and a keen eye for detail, you will help elevate our email program

Qualifications

• 2+ years of experience in email development or a related role with a portfolio.
• Experience with Salesforce Marketing Cloud and/or Bluecore.
• Proven ability to design responsive emails that render across clients.
• Strong attention to detail and quality across campaigns.
• Effective written and verbal communication skills.

Responsibilities

• Build, test, and deploy responsive HTML emails for campaigns.
• Ensure email rendering works across devices and clients.
• Integrate email templates into automation platforms.
• Conduct A/B testing and analyze results.
• Collaborate with designers and content creators to align content with brand standards.
• Troubleshoot rendering and deliverability issues.

Skills

Email development

HTML email templates

Responsive email design

Email testing

Campaign analytics

A/B testing

Cross-team collaboration

Troubleshooting

Excellent communication

Tools

Salesforce Marketing Cloud

Bluecore

Job description

Urban Outfitters is seeking a skilled and detail-oriented Digital Marketing Associate to join our dynamic Outbound marketing team. The ideal candidate will be responsible for creating and optimizing email campaigns, ensuring they are visually appealing, responsive, and meet the highest industry standards. You will work closely with designers, marketers, and other developers to bring email marketing strategies to life.

Role Responsibilities

• Email & Channel Development : Build, test, and deploy responsive, visually appealing HTML emails for a variety of email marketing campaigns (potential for expansion into other digital channels).
• Email Optimization : Ensure emails are optimized for all devices and email clients (e.g., Outlook, Gmail, mobile, etc.) with a focus on seamless user experiences.
• Email Automation : Integrate email templates into automation platforms (e.g., Mailchimp, Salesforce, HubSpot, Bluecore) and support the setup of automated workflows.
• A/B Testing : Conduct tests to improve email deliverability, open rates, and click-through rates, and analyze the results for continuous optimization.
• Email & Channel Performance Analytics : Collaborate with the marketing team to analyze email campaign metrics and suggest improvements.
• Cross-Department Collaboration : Work with graphic designers and content creators to ensure email content is aligned with brand standards.
• Troubleshooting : Troubleshoot issues related to email rendering, deliverability, and platform compatibility.

Role Qualifications

• Experience : 2+ years of experience in email development or a related role, with a portfolio showcasing your email development skills.
• Experience with Salesforce Marketing Cloud and/or Bluecore.
• Experience with responsive email design techniques.
• Understanding of email deliverability and inbox placement best practices.
• Attention to Detail : Strong attention to detail and ability to ensure quality and consistency across campaigns.
• Problem Solving : Strong troubleshooting skills and the ability to resolve issues with cross-client email rendering.
• Analytical Mindset : Ability to analyze email performance data and use insights to optimize future campaigns.
• Communication Skills : Excellent written and verbal communication skills.

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.