University Associate Director of Enrollment CRM Systems

The City University of New York; New York (NY); Hybrid; USD 102,000 - 114,000; Full time

Benefits offered by this job

Health plans

Tuition waivers for graduate study

Paid time off and retirement benefits

Job summary

The City University of New York (CUNY) seeks a University Associate Director of Enrollment CRM Systems within the Office of Enrollment Management to lead Slate CRM implementation and administration. This role partners with campus enrollment teams to align enrollment strategies, data governance, and user adoption across the University.

The position emphasizes cross-campus collaboration, governance, and training to maximize the CRM’s value while supporting colleges’ enrollment goals.

Qualifications

• Bachelor's Degree and six years' related experience required.
• CRM/Slate experience in higher education admissions or enrollment management preferred.
• Experience with CRM/SIS integration and data governance.
• Strong reporting, dashboards, and BI tool development skills.
• Excellent oral and written communication; able to translate technical concepts.

Responsibilities

• Serve as the primary CRM/Slate administrator for OEM.
• Lead implementation and ongoing management of the CRM/Slate system.
• Collaborate to support Slate-enabled recruitment and engagement strategies.
• Ensure data governance, privacy (FERPA) and security compliance.
• Develop training materials and conduct staff trainings.
• Monitor data integrity and coordinate cross-unit data integrations.
• Evaluate and improve enterprise CRM/Slate processes and provide testing/QA.

Skills

CRM Slate experience

Data governance

Project management

Training and documentation

Cross-campus collaboration

Communication skills

Change management

Education

Bachelor's degree

Master’s degree (preferred)

Tools

Slate CRM

PeopleSoft Campus Solutions (SIS)

Job description

The Office of Enrollment Management (OEM) at the City University of New York (CUNY) provides centralized leadership and support to all 26 campuses in promoting access, equity, and operational excellence throughout the student enrollment process. OEM oversees critical university-wide enrollment functions, including undergraduate admissions and application processing, student records and registrar operations, international student and scholar services, enrollment technology and innovation initiatives, and financial aid strategy. Through these integrated services, OEM helps ensure a seamless, well-supported student experience from recruitment and application through enrollment and degree completion.

Reporting to the University Director of Enrollment Solutions and Innovation, University Associate Director of Enrollment CRM Systems will join a newly established unit, the Office of Enrollment Solutions and Innovation—created to modernize, align, and optimize CUNY’s enrollment technologies and business processes, and plays a critical role in implementing and managing CUNY’s first enterprise-wide Customer Relationship Management (CRM) platform, Slate.

The University Associate Director serves as a strategic partner to enrollment and technology leaders across the University and champions the successful adoption and sustained effectiveness of CUNY’s enterprise Slate CRM environment. Through cross-campus collaboration, governance, training, and continuous improvement, the University Associate Director establishes shared standards, strengthens institutional capabilities, and maximizes the platform’s value while enabling colleges to advance their respective enrollment goals and operational needs. This position provides central administration of the Slate CRM platform and its related business processes; individual colleges retain responsibility for their enrollment operations and outcomes.

In addition to the CUNY Title Overview information, key duties include:

• Serve as the primary CRM/Slate administrator and subject matter expert for OEM, support strategic recruitment and admissions goals while providing functional support, troubleshooting, and issue resolution across Central Office and campus partners.
• Lead the implementation and ongoing management of the CRM/Slate system, including structure design, workflow development, user access, and data governance.
• Collaborate with the Office of Admissions and Recruitment and related stakeholders to identify, prioritize, and support CRM/Slate-enabled communication, recruitment, and engagement strategies that address the needs of diverse student populations and enrollment initiatives.
• Partner with other units across OEM and Academic Affairs (Office of Student Financial Aid, Office of the University Registrar, International Student and Scholar Services, and Office of P20 Pathways) and campus chief enrollment officers to ensure effective use of the CRM/Slate for student engagement, communication, and application management.
• Develop and maintain CRM/Slate-related best practices, training materials, and user documentation; organize and facilitate training for Central and campus staff.
• Monitor data integrity and ensure compliance with privacy and security standards, including FERPA.
• Collaborate with CUNY Central units—including the Office of Business and Finance (which encompasses the Office of Computer Information Systems (CIS), the Office of Procurement, and the Supplier Diversity Office), the Office of Academic Affairs (including the Office of Academic Innovation and
• Implementation (OAII), the Office of Applied Research, Evaluation, and Data Analytics (OAREDA), Student Affairs, and Faculty Affairs), as well as third-party service providers, as needed, to ensure functionality and data integration.
• Evaluate and improve enterprise CRM/Slate-enabled business processes and recommend enhancements that support campus and Central Office operations, improve the student experience, and advance institutional goals.
• Lead and document functional testing, quality assurance, and continuous improvement activities; contribute to long-term strategic planning for enrollment technology and data systems across the University.
• Perform other duties as assigned.

NOTE:

Until further notice, this position is eligible for a hybrid work schedule.

QUALIFICATIONS

Minimum:

Bachelor's Degree and six years' related experience required.

Preferred:

• Minimum of four (4) years of experience with Customer Relationship Management (CRM)/Slate or student application management systems within higher education admissions or enrollment management settings.
• Master’s degree in higher education administration, business administration, information systems, business or data analytics, information technology, communications, marketing, public administration, or a related field.
• Demonstrated experience in the implementation, configuration, and optimization of CRM and Student Information Systems (SIS), such as PeopleSoft Campus Solutions or comparable platforms.
• Deep understanding of the admissions lifecycle for undergraduate, graduate, transfer, adult, and nondegree applicants.
• Proven ability to manage data integration between CRM and SIS environments, ensuring data accuracy, compliance, and operational efficiency.
• Demonstrated skill in developing reports, dashboards, and business intelligence tools to support enrollment strategies and decision-making.
• Strong project management and analytical skills, with the ability to coordinate multiple priorities and stakeholders across functional teams.
• Excellent oral and written communication skills, including the ability to convey technical information to non-technical audiences.
• Experience leading cross-functional collaborations and supporting organizational change in technology implementation.
• Knowledge of FERPA, data governance, and best practices in higher education data security.

CUNY TITLE OVERVIEW

- Develops and implements marketing strategies and recruitment initiatives

- Manages one or more teams of admissions/recruiting staff, providing supervision, training, and development

- Manages application review processes

- Maintains relationships with selected academic divisions/departments to coordinate recruiting efforts

- Reviews and analyzes the effectiveness of enrollment, recruitment, and marketing strategies

- Performs related duties as assigned.

Job Title Name: Admissions Manager

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

The salary range is $102,408 - $113,982, commensurate with credentials, education, and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

CLOSING DATE

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.