TV, Video, Audio & Display Strategist

Tinuiti; California; Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement match

Parental Leave

Learning and Development

Job summary

Tinuiti is seeking a TVAD leader who translates client goals into clear plans across CTV/OTT, online video, and display. You will lead day‑to‑day client strategy, drive cross‑channel activation, and present growth‑oriented updates tied to revenue and ROAS.

Partner with Econometrics, Creative, and channel teams to optimize budgets, measure impact, and scale initiatives. This remote role offers strong compensation and benefits aligned to market data.

Qualifications

• 5–7 years managing TV/video/audio/display at scale with end‑to‑end ownership.
• Technical: DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management.
• Measurement: Incrementality/lift and basic A/Bs; forecasting and linking media to revenue.
• Data: Advanced Excel/Sheets; SQL familiarity; GA4 analytics and clear documentation.
• Strong communication: client‑ready storytelling and clear expectations with teams.
• KPIs: Growth in qualified reach, revenue contribution, and incremental reach.
• Quality: Improve attention, viewability, and brand safety; reduce waste.
• Innovation: Adopt practical innovations with measurable impact.

Responsibilities

• Lead day‑to‑day client TVAD strategy and execution across TV/CTV/OTT and online video.
• Present growth‑focused updates and QBRs linking media to business outcomes (revenue, CAC, LTV).
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth.
• Define success thresholds, forecast impact, and manage risk with structured plans.
• Explain Tinuiti's measurement and attribution framework to internal and external stakeholders.
• Drive an ownership mindset: move fast, reduce waste, and improve frequency control.

Skills

Strong communication

Client leadership

Data storytelling

Cross-functional collaboration

Tools

DSPs/ad platforms

Verification/IVT/Viewability

Audience/data usage

Frequency management

Publishers/PMPs/partners

Job description

Who we are

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Key Responsibilities

Client‑Centric Turn business goals into a clear TVAD plan across awareness / consideration / performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear) and explain options and trade‑offs in plain language.

Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach).

The Tinuiti Way Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding. Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.

Product‑Led Use platform capabilities and optimization responsibly (e.g., DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale.

Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools.

Data & Measurement‑Driven Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time‑series), define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk.

Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior stakeholders.

Explain model caveats when recommending changes; support the health of data/ops.

Owner Mindset Move fast, keep promises, and remove recurring sources of waste (e.g., unmanaged frequency, low‑quality inventory, overlap Help your Pod adopt better ways of working.

Ways of working and values

Greatness attracts greatness: Keep improving your craft; embrace new tools and AI.

Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.

Culture of ownership: Move fast, cut waste, and own the result end‑to‑end.

Professional & Technical Qualifications

Experience: 5–7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.

Technical: Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.

Measurement: Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention.

Data skills: Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.

Strong communication: Client‑ready storytelling; clear expectation‑setting; effective partner to Econometrics, Creative, channel teams, and Client Leadership.

KPIs Growth: Increase qualified reach/new‑household acquisition; revenue and LTV contribution from TVAD; incremental reach vs. other media.

Quality: Better attention/viewability/brand safety; improved frequency/overlap control.

Innovation: Plan and adopt a steady flow of practical innovations (audience/data, inventory quality, format/creative, frequency/quality), with decisions and learnings recorded.

Product/AI adoption: Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact.

Efficiency (guardrail): Hold or improve CAC/ROAS/CPx while growing profitable volume.

The hiring salary range for this role is $85,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.

FLSA Classification: Exempt

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above‑industry standard work‑life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On‑demand learning, mentorship program, leadership and management development programs and resources

Equal Opportunity and Legal Disclosures

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.