Transformation Communications Lead

Salesforce, Inc.; San Francisco (CA); Hybrid; USD 173,000 - 260,000; Full time

Job summary

Salesforce, Inc. is seeking a Transformation Communications Lead to guide AI-native design communications within the Experience Design organization. You will craft audience-specific messaging and partner with executives to drive adoption of prioritized transformation programs.

You will build readiness programs, shape the organizational narrative, and translate strategic transformation into practical day-to-day guidance for teams across people, process, and technology.

Qualifications

• 7+ years of experience in change management, organizational communications, or internal communications in a matrixed technology organization.
• Demonstrated experience developing audience-segmented communication plans with distinct messaging for different audience groups.
• Demonstrated experience partnering with senior or executive stakeholders to define change scope and produce impact artifacts.
• Ability to advocate a point of view under pressure and redefine transformation narratives when needed.
• Experience defining and tracking adoption or behavior change metrics and using data to adjust strategies.
• Applied experience with a recognized change management framework (Prosci ADKAR, Kotter, McKinsey Influence Model, or equivalent).

Responsibilities

• Build and run segmented readiness programs, designing differentiated messaging and tracking migration from awareness to adoption.
• Co-define change impact for 2-3 priority transformation programs with executive sponsors; produce summaries and alignment briefs.
• Shape the organization’s narrative to explain how work is evolving and why it matters for Experience teams.
• Write audience-based communications explaining daily impact to individuals and managers across people, process, and tech.
• Develop communications translating transformation into daily practice and actionable guidance for teams.
• Co-own the end-to-end reinforcement system for each program.

Skills

change management

internal communications

audience-segmented messaging

executive stakeholder engagement

adoption metrics tracking

change frameworks (Prosci ADKAR/Kotter

Job description

## Transformation Communications LeadApply: Office - Flexible: California - San Francisco: Washington - Bellevue: Full time: Posted Today: JR363268*To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryUser ExperienceJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.## **The Experience**The Transformation Communications Lead will be part of our Experience Design organization. Experience Design includes Product Design professionals, UX Engineers & Architects, Researchers, Operations, and Storytellers. Our mission is to turn extraordinary technological capability into extraordinary human value: making the complex coherent, the possible trustworthy, and Salesforce something people can build their work around. Whether we are discovering the next product innovation or refining our operations, we aim to create experiences that are useful and connected in an agentic enterprise. We're looking for a Transformation Communications Lead to navigate the organization's transformation to AI-native design and research. You'll be in the room while the transformation is still being defined, helping name what it actually means for designers and researchers, not just explaining it after decisions have landed. In addition to building the messaging infrastructure for priority programs, you'll shape how the org understands and adopts AI-augmented ways of working, from clarifying what the change asks of people all the way through tracking whether it actually landed.## **What You’ll Actually Be Doing**Success looks like program leads and exec sponsors using your impact analysis to make better decisions before moving forward, producing shared language around the transformation, and increasing adoption of change.* Build and run segmented readiness programs, leveling the org into readiness cohorts, designing differentiated messaging per cohort, and tracking migration from awareness to active adoption over time.* Co-define change impact for 2-3 priority transformation programs directly with executive sponsors and design program managers, facilitating structured working sessions, producing change summaries, like heat maps and alignment briefs, that align leadership before anything ships.* Shape the shared language and organizational narrative that helps the team understand how work is evolving, including who Experience is becoming and why it matters.* Write the audience-based communications that help individual contributors and managers understand the direct impact to their day to day practice addressing all dimensions of a change (people, process, tech).* Develop the communications that translate the organization's transformation narrative into what it means for daily practice — helping teams understand not just what is changing but what it asks of them.* Co-own the end-to-end reinforcement system for each program. ## **You're Our Person If...*** **7+ years of experience in change management, organizational communications, or internal communications** in a matrixed technology organization, with demonstrated accountability for program adoption outcomes.* **Demonstrated experience developing audience-segmented communication plans** with evidence of producing distinct messaging for different audience groups (e.g., individual contributors, managers, senior leaders) within the same program.* **Demonstrated experience partnering with senior or executive stakeholders** to assess and define the scope of organizational change including producing written artifacts (impact assessments, alignment briefs, stakeholder maps) used to inform program decisions.* **Demonstrated ability to hold a point of view under pressure** experience challenging a program's framing of its own change, redefining what the transformation actually is, or redirecting communications when the story the org wanted to tell wasn't the story people needed to hear.* **Demonstrated experience defining and tracking adoption or behavior change metrics** including establishing baselines, measuring progress against them, and using data to adjust communications strategy.* **Applied experience with a recognized change management framework** (Prosci ADKAR, Kotter, McKinsey Influence Model, or equivalent) in a professional setting. ## **Even Better If...*** **Experience supporting AI adoption, digital transformation, or technology workforce transitions**, familiarity with the specific dynamics of tool-driven role change and the communications strategies that support it.* **Experience establishing a change communications practice, program, or function** in an organization where one did not previously exist.* **Experience working in or alongside a design, UX research, or product organization,** familiarity with design and research roles and workflows is a plus for this audience.* **A portfolio of written communications work,** program playbooks, manager briefings, change narratives, or stakeholder impact assessments that demonstrate range and quality of written output.Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.### ### ### ### At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $172,500 - $260,100 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $207,800 - $285,800 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.