Trade Marketing Analyst

SIGMA; Austin (TX); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k)

Job summary

Sigma Foods is seeking a hybrid Trade Marketing Specialist to align initiatives, develop sales plans, and drive profitability in assigned areas. You will coordinate category and shopper strategies across multiple teams and travel up to 20% to CA, Texas, AZ, Illinois, and New York.

The role requires a Bachelor's degree and 2–3 years in trade marketing or brand management, with strong analytics and SAP/Nielsen tool experience. Fluency in English (Spanish a plus) is preferred.

Qualifications

• Bachelor's degree in Business, Finance, Marketing or related field or equivalent work experience.
• 2–3 years' of trade marketing, brand management, or related experience.
• CPG experience preferred.
• SQL/ACCESS or similar databases experience preferred.
• Bilingual English/Spanish preferred.

Responsibilities

• Align trade marketing initiatives using analytical tools and develop sales plans for increased territory sales and profitability.
• Develop and implement category, trade and shopper initiatives for assigned areas.
• Create category reviews and collaborate with Revenue Management, Category Management and Field Sales teams.

Skills

Trade marketing

Brand management

Cross-functional collaboration

P&L planning

Business analytics

Education

Bachelor's degree in Business, Finance, Marketing or related field

Tools

SAP

BW Analyzer

High Jump

Nielsen

SQL

Excel (Advanced)

Job description

POSITION SUMMARY

Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability.

This is a Hybrid position with travel up to 20% of the time to CA, Texas, AZ, Illinois, and New York.

Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)

Develop department and category insights to deliver greater share of promotion, distribution and shelving

Analyze new growth opportunities by category; recommends new business opportunities

Evaluates and measures campaign results; recommends changes to strategy

Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams

Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders

Other duties as assigned

Requirements

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
• Three (2) years' of trade marketing, brand management, or related experience

Preferred Qualifications

• 1 year broker or sales analyst role experience
• Bilingual in English and Spanish
• Prior experience of planning and managing P&L
• Database management experience in SQL, ACCESS, or similar
• Consumer Packaged Goods experience

KNOWLEDGE, SKILLS & ABILITITES (KSA's)

• Working knowledge of category management processes and applications
• Experience in SAP, BW Analyzer and High Jump
• Working knowledge of consumption databases such as Nielsen
• Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management
• Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
• Ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
• Strong troubleshooting and problem resolution skills
• Proficient in Microsoft Office, including Word, Access and Power Point, advanced skills in Excel, including Data Analysis, Pivot tables, and complex graphs
• Ability to build professional relationships with Trade Marketing and cross functional teams while facilitating a collaborative environment
• Ability to work within a matrix organization

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more......

Equal Employment Opportunity StatementSigma Foods and the Bar-S brand are

Equal Opportunity Employers . We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.