Trade Development Manager - American Division (VA/WV)

Southern Glazer's Wine & Spirits; Richmond (VA); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401(k) plan

Tuition assistance

Wellness program

Parental leave

Vacation accrual

Paid sick leave

Job summary

Southern Glazer's Wine & Spirits in Richmond, VA seeks a marketing-focused professional to act as the primary liaison between the local market and designated suppliers. You will develop strategic direction for supplier priorities to maximize volume and value through optimal resources and brand standards.

You will create field marketing programs, plan and evaluate promotions, and deliver comprehensive brand plans to management.

Qualifications

• Bachelor's degree in a related field or equivalent combination of education and experience.
• Five years of relevant experience.
• Able to obtain and meet industry licensing requirements as needed.
• Must possess a valid driver license and auto-liability insurance by state laws.
• Overnight travel as required.
• Good knowledge of Commercial Finance and Pricing practices.
• Knowledge of applicable state regulations and adult beverage market dynamics.
• Proficient with standard office software and business applications.
• Strong analytical, verbal, and written communication skills.

Responsibilities

• Create marketing programs for use in the field and present new ideas and efficiencies.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver marketing brand plans to management teams.
• Lead Supplier Planning Initiatives and coordinate with SGWS leadership.
• Ensure all retail programs align with standards and tracking by coordinating with Pricing, BI, and Finance.
• Set program objectives and measure ROI with a KPI scorecard.
• Oversee funds related to local marketing and brand planning.
• Utilize analytics tools to identify market opportunities and trends.

Skills

Five years of relevant experience

Analytical skills

Verbal and written communication

Interpersonal skills

Project management

Wine and spirits knowledge

Education

Bachelor's degree in a related field

Job description

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer's is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits.

• comprehensive medical and prescription drug coverage
• dental and vision plans
• tax-saving Flexible Spending Accounts
• disability coverage
• life insurance plans
• 401(k) plan
• tuition assistance
• wellness program
• parental leave
• vacation accrual
• paid sick leave
• more

By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
• Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.

Additional Primary Responsibilities

• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.
• Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
• familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelor's degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
• Critical nature of this job may require extended hours, overtime, and weekends
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Aff…? This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.