Trade Activation Associate

curaleaf; New York (NY); On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Career Growth Opportunities

Competitive Pay and Benefits

Generous PTO and Parental Leave

401(K) Retirement Plan

Life/ Disability Insurance

Community Involvement

Referral Bonuses and Product Discounts

Job summary

Curaleaf is seeking a Trade Activation Associate to drive in-market execution, brand visibility, and sell-through across our wholesale network in New York. You will be the frontline connector between Curaleaf, dispensaries, and shoppers, ensuring brands are represented with excellence at retail.

The ideal candidate has 1+ years in cannabis or related field marketing, is highly organized, self-motivated, and comfortable in a fast-paced, field-based role.

Qualifications

• 1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries.
• Strong communication and relationship-building skills.
• Ability to work independently in a highly field-based role.
• Strong attention to detail and execution standards.
• Comfortable working in fast-paced, evolving environments.

Responsibilities

• Sell-Through Support: In-store promotional execution and visibility improvements.
• Account Education: Onboard new accounts and educate staff on brands.
• In-Store Execution: Maintain merchandising and activation standards.
• Menu & Digital Excellence: Audit online presence and digital merchandising.
• Consumer Activation: Run pop-ups, demos and local events.
• Trade & Events: Support trade shows and retailer engagements.
• Cross-Functional Partnership: Collaborate with sales and market leadership; provide field insights.

Skills

Cannabis industry experience

Field marketing

Strong communication

Independent work

Attention to detail

Tools

Microsoft Office

Job description

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands-including Curaleaf, Select, and Grassroots-offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Type: Full-Time, Field-Based

Location: Brooklyn/Staten Island

Schedule: Tuesday - Saturday

The candidate must have reliable transportation and the ability to travel throughout their assigned territory up to 100% of the time.

Who You Are

As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand visibility, and sell-through across Curaleaf's wholesale business. You will serve as the frontline connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are consistently represented with excellence at retail.

This role is responsible for executing trade marketing programs, supporting dispensary staff education, conducting market audits, identifying opportunities for improved execution, and helping drive product visibility and velocity within assigned accounts.

The ideal candidate is highly organized, self-motivated, execution-focused, and energized by working in a fast-paced, field-based environment.

What You'll Do

Sell-Through Support

• - Support in-store sell-through programs and promotional execution
• - Identify opportunities to improve visibility, conversion, and shopper engagement
• - Provide market feedback and execution insights to sales and trade marketing teams

Account Education

• - Support new account onboarding and launch execution
• - Deliver brand and product education to dispensary staff
• - Ensure merchandising and activation standards are established from day one

In-Store Execution

• - Execute visual merchandising and in-store activation standards
• - Support premium programming and key market initiatives
• - Maintain strong brand presence and execution quality across accountsMenu & Digital Excellence

Menu & Digital Excellence

• - Conduct menu accuracy and digital presence audits
• - Support execution of digital merchandising and promotional visibility
• - Identify opportunities to improve online shopper experience and conversion

Consumer Activation

• - Execute pop-ups, demos, and local consumer events
• - Support community activations and market engagement opportunities
• - Drive brand visibility and shopper interaction in market

Trade & Events

• - Support trade shows, buyer events, and retailer engagement activities
• - Assist with market event execution and branded experiences
• - Manage field distribution of approved activation materials and swag

Cross-Functional Partnership

• - Partner closely with Account Executives and market leadership to support territory priorities and business objectives
• - Submit timely recaps and reporting including field insights, execution photos, activation results, and competitive intelligence
• - Maintain a consistent and professional brand presence across all market activities

What You'll Bring

• - 1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries
• - Strong communication and relationship-building skills
• - Ability to work independently in a highly field-based role
• - Strong attention to detail and execution standards
• - Comfortable working in fast-paced, evolving environments
• - Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms
• - Flexible schedule including evenings, weekends, and holidays as business needs require
• - Reliable transportation and willingness to travel extensively throughout the market

Even Better If You Have

• - Experience in trade marketing, retail merchandising or field activation
• - Experience working directly with dispensaries or retail accounts
• - Familiarity with visual merchandising and in-store execution standards
• - Experience supporting events, activations, or community engagement programs

New York Hiring Range

$55,000 - $60,000 USD

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Follow us on Social Media:

Instagram: @curaleaf.usa

Twitter: @Curaleaf_Inc

LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, exper