Tracking & Analytics Specialist

Electrolux Home Products, Inc.; Charlotte (NC); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Discounts on Electrolux products

Family-friendly benefits

Insurance policy plan

Learning opportunities and flexible/c​

Job summary

Electrolux Home Products, Inc. in Charlotte, NC is seeking a detail-oriented Tracking & Analytics Specialist to own analytics implementation across our North America D2C platforms. You will collaborate with Product, Engineering, Analytics, Marketing, and Privacy teams to ensure accurate measurement and scalable data collection.

The role focuses on GA4, GTM, dataLayer, and QA to support data-driven decisions across multi-brand ecommerce experiences. Hybrid work is supported at our Charlotte HQ.

Qualifications

• Bachelor's Degree required.
• 3+ years implementing and supporting digital analytics in ecommerce/web environments.
• Advanced GA4, GTM, custom event tracking, and analytics debugging experience.
• Experience defining/validating dataLayer in SPA/headless setups.
• Strong analytical and troubleshooting skills with cross-functional collaboration.

Responsibilities

• Configure, maintain, and troubleshoot GA4 and GTM across D2C ecommerce experiences (headless and SPA).
• Define and document dataLayer requirements, tagging specs, and measurement plans.
• Partner with Product and Engineering to implement, validate, and optimize tracking.
• Perform QA using GA4 DebugView, GTM Preview, and browser tools.
• Monitor media pixels and conversion tracking across marketing platforms.
• Investigate data discrepancies and drive corrective actions.
• Ensure privacy/compliance including Consent Mode and CMP frameworks.
• Support ongoing measurement enhancements by validating releases and improving data quality.

Skills

GA4

GTM

dataLayer

analytics debugging

analytical thinking

problem-solving

communication

Education

Bachelor's Degree

Tools

GA4 DebugView

GTM Preview

Job description

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

We are seeking a detail-oriented and technically proficient Tracking & Analytics Specialist to own the implementation, governance, and quality assurance of digital measurement across our North America Direct-to-Consumer (D2C) eCommerce platforms. This role is focused on analytics implementation, tracking architecture, and data quality rather than business reporting or dashboard development. This role serves as a key partner to Product, Engineering, Analytics, Marketing, and Privacy teams, driving the implementation, validation, and optimization of digital analytics solutions across branding, commerce, and post-purchase experiences.

The ideal candidate combines deep expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), dataLayer architecture, and tracking quality assurance with strong analytical thinking, problem-solving skills, and the ability to communicate complex tracking concepts to both technical and non-technical stakeholders. This role is critical to ensuring data accuracy, supporting business decision-making, and enabling a consistent measurement strategy across a complex, multi-brand eCommerce ecosystem.

Key Responsibilities:

• Configure, maintain, and troubleshoot Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations across complex D2C eCommerce experiences, including headless and single-page application environments.




• Define and document dataLayer requirements, tagging specifications, and measurement plans that enable consistent and scalable analytics implementations.




• Partner with Product and Engineering teams to implement, validate, and optimize tracking solutions throughout the development lifecycle.




• Perform comprehensive quality assurance testing using GA4 DebugView, GTM Preview, browser developer tools, network inspection, and related debugging tools.




• Deploy, monitor, and troubleshoot media pixels and conversion tracking solutions, including Google Ads, Meta, and related marketing platforms.




• Investigate data discrepancies across analytics platforms, backend systems, and third-party data sources, identifying root causes and driving corrective actions.




• Ensure analytics implementations comply with approved privacy, consent management, and regulatory requirements, including Consent Mode and CMP frameworks.




• Support ongoing measurement enhancements by validating releases, improving data quality processes, and recommending tracking optimizations.

Minimum Qualifications

• Bachelor's Degree




• 3+ years of experience implementing and supporting digital analytics solutions within eCommerce, digital product, or web analytics environments.




• Advanced expertise with Google Analytics 4 (GA4), Google Tag Manager (GTM), custom event tracking, and analytics debugging methodologies.




• Experience defining and validating dataLayer implementations within modern web architectures, including single-page applications (SPA) and headless commerce environments.




• Strong analytical and troubleshooting skills with the ability to identify, investigate, and resolve tracking and data quality issues.




• Proven ability to collaborate effectively with cross-functional stakeholders and translate business measurement needs into clear technical requirements.

Benefits highlights:

• Discounts on our award-winning Electrolux products and services




• Family-friendly benefits




• Insurance policy plan




• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through [e-mail]. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.