Tourism Program Supervisor

City of Aiken; Aiken (SC); On-site; USD 45,000 - 65,000; Full time

Job summary

The City of Aiken is seeking a Tourism Program Supervisor to lead the Tourism Division within the Parks, Recreation, & Tourism Department. You will supervise staff, manage marketing efforts, coordinate facility operations, and develop tourism programs aligned with community and visitor needs.

The role emphasizes safety, partnerships, and data‑driven planning. You will oversee coordinators, work with maintenance staff, and ensure accurate records, reporting, and compliance with CAPRA standards.

Qualifications

• Bachelor's degree and two years of supervisory experience in tourism.
• Valid state-issued driver's license in good standing.
• Must obtain First Aid, CPR, AED and DDC-8 within six months.
• NRPA certification preferred within one year of employment.
• Strong communication, reporting and budgeting abilities.
• Experience with automated registration and membership systems.

Responsibilities

• Manage advertising and marketing efforts for the agency as a tourist destination.
• Manage facility operations including staff and scheduling, program registration systems, front-desk operations and safety processes.
• Develop direction for tourism products, programs and services based on community and visitor needs.
• Supervise program coordinators who oversee tourism products, programs and services.
• Coordinate parks and facility scheduling and ensure safety and security of participants and staff.
• Maintain manuals, train staff in operations, customer service, safety and cash handling.
• Analyze marketing materials inventory and facility usage data for planning and evaluation.
• Develop and monitor KPIs to gauge operations efficiency and effectiveness.

Skills

Staff supervision

Customer service

Marketing & promotions

Event planning

Budget management

Data analysis

Reporting

Education

Bachelor's degree

NRPA certification

First Aid, CPR, AED Certification

DDC-8 Certification

Tools

Microsoft 365

Registration systems

Facility management software

Job description

The City of Aiken is accepting applications for a Tourism Program Supervisor to join our Parks, Recreation, & Tourism Department in the Tourism Division

• Manage advertising and marketing efforts for the agency as a tourist destination
• Manage facility operations including staff and facility scheduling, program registration systems, front-desk operations and safety processes
• Develops direction for tourism products, programs and services; determines the appropriate mix to offer based on community and visitor need
• Supervises program coordinators who directly oversee tourism products, programs and services
• Works closely with park maintenance staff involved in facility maintenance to ensure building repairs and ongoing preventative maintenance is performed
• Coordinates parks and facility scheduling
• Works towards ensuring the safety and security of participants and staff
• Maintain operational manuals pertaining to the facility’s daily operations
• Ensures the training of staff in operations, customers service, safety procedures, cash control, etc. adhering to national CAPRA standards
• Manages emergency response plans aligned with agency protocol
• Maintains accurate and current marketing material inventory and facility usage/program participation information; analyzes the data for planning and evaluation
• Develops key performance indicators that monitor operations efficiency and effectiveness
• Performs research on programs, facility operation, and visitor services trends and adapts programs, services and operations accordingly
• Works with marketing staff in overall strategy for marketing the agency, including descriptions of programs for program guides, flyers, press releases and social media
• Recruits, hires and supervises support staff involved in operations
• Provides excellent customer service in the delivery of services and works towards achieving excellent customer service from support staff
• Manages customer satisfaction measurement processes for all programs and services
• Works cooperatively with other divisions and department internal support functions
• Facilities ongoing coordination and cooperation with partner agencies and organizations and monitors adherence to the agreement provisions
• Monitors revenue and expenses on a continual basis
• Responsible for purchasing and coordinating supplies and equipment
• Reviews accident/incident reports and follows up as necessary
• Provides orientation training and develops ongoing training for staff
• Provides support for background checks of contract instructors

Management Responsibilities:

Directly responsible for the management of support staff, which includes both full-time and part-time staff. Plans, assigns and directs work. Set goals, objectives and priorities with staff. Maintains accuracy of staff timekeeping. Creates an effective working environment for staff, including ongoing communication; continually improves processes to streamline work activities; provides continual feedback and coaching to staff; provides staff with opportunities for engagement in decision making related to tourism initiatives. Evaluates the performance of support staff. Recruits and hire staff. Develops ongoing training for staff. Manages budgets and develops projections. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Addresses concerns and issues of staff; investigates and works towards resolution issues.

• Bachelor's degree and two years of supervisory experience in the field of tourism
• Valid state-issued driver’s license in good standing
• Must obtain First Aid, CPR, AED & DDC-8 Certifications within six months of employment
• NRPA certification is preferred within one year of employment

• Effective communication and presentation skills with staff, participants, other department members and the public
• Ability to write reports, business correspondence and policy and procedure manuals
• Ability to develop effective relationships with affiliate groups and other community organizations
• Knowledge of tourism facility and industry operations
• Experience with automated registration and membership systems
• Ability to create, implement and evaluate tourism programs and services
• Demonstrated leadership experience
• Ability to read, analyze and interpret general business periodicals and technical procedures
• Knowledge of budget development and oversight, financial accounting and cash handling and controls
• Knowledge and skills with computers and software, including Microsoft 365
• Ability to work a varied schedule, including weekends and weekday nights as required

This position is subject to a criminal background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate. The City of Aiken is an Equal Opportunity Employer and a drug-free workplace.