Tourism Marketing & Groups Lead

Whitney Museum of American Art; New York (NY); On-site; USD 50,000 - 58,000; Full time

Benefits offered by this job

Medical, Dental, Vision

403(B) elections

Generous PTO

Commuter benefits

Museum admissions access

Pet insurance

Job summary

Whitney Museum of American Art in New York, NY seeks an Assistant Manager for Tourism Marketing & Groups to grow the museum’s group visitation, including education-based audiences, tour operators, and VIP guests.

This role balances sales goals with audience engagement, developing travel trade relationships and streamlined operations to maximize attendance and revenue while representing the Whitney as a premier cultural destination.

Qualifications

• Bachelor’s degree or equivalent professional experience in tourism, marketing, arts administration, or a related field.
• 3–5 years of experience in group sales, marketing, tourism, or audience engagement, preferably within an attraction, museum, cultural institution, or hospitality environment.
• Strong interpersonal and communication skills with a customer-first mindset.
• Ability to represent the institution with integrity and stand in for department and division head for VIP visits.
• Demonstrated ability to meet sales goals and cultivate business relationships.
• Experience with CRM or ticketing systems (ACME, Tessitura, Salesforce) strongly preferred.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
• Enthusiasm for modern and contemporary art, tourism, and the Whitney’s mission.

Responsibilities

• Help lead sales strategy for domestic and international groups, including student, adult, senior, corporate, affinity groups, among other audiences.
• Manage inbound group sales inquiries and reservations, ensuring excellent customer service and timely communication.
• Implement follow up strategies to maximize repeat visitation and lifetime value.
• Manage group pricing, packages, and promotions in partnership with Marketing, Visitor Experience, Education teams.
• Align with other areas including on-site dining, retail, and other vendors for expanded offerings and to grow revenue per group.
• Identify and implement new systems and processes to streamline high-touch booking workflows and improve sales efficiency.
• Execute marketing efforts for group and tourism constituencies via email, direct mail, online, and other advertising and communications channels.
• Support other marketing and media strategy initiatives that support tourism and local audience development to maximize attendance and revenue goals.

Skills

Group sales

Marketing

Tourism

Audience engagement

Education

Bachelor’s degree or equivalent in tourism, marketing, arts administration

Tools

ACME

Tessitura

Salesforce

Job description

Whitney Museum of American Art in New York, NY seeks an Assistant Manager for Tourism Marketing & Groups to grow the museum’s group visitation, including education-based audiences, tour operators, and VIP guests.

This role balances sales goals with audience engagement, developing travel trade relationships and streamlined operations to maximize attendance and revenue while representing the Whitney as a premier cultural destination.