TikTok Shop - Product Strategy Analyst, Consumer Strategy

TikTok; Seattle (WA); On-site; USD 103,000 - 144,000; Full time

Job summary

TikTok is hiring a product-focused leader in Seattle to shape our long-term product vision and strategic roadmap. You will drive cross-functional alignment across product, engineering, and business teams to translate insights into prioritized milestones and measurable outcomes.

The ideal candidate brings 3+ years in product management or related fields, strong analytical skills, and a proactive mindset to navigate ambiguity and deliver impact in a fast-paced tech environment.

Qualifications

• Minimum 3+ years in product management, product operations, strategy consulting, business analysis, or related field.
• Strong strategic thinking with holistic business perspective.
• Excellent structured thinking and analytical skills, turning ambiguity into clear strategies and execution paths.
• Fast learner with curiosity and enthusiasm to grow quickly.
• Strong cross-functional influence and execution without direct authority; results-oriented.

Responsibilities

• External insights: research industry/market to inform decisions.
• Strategic planning: develop mid- to long-term product vision and roadmap.
• Business diagnostics: identify issues and drive solutions across traffic, merchants, and user behavior.
• Foresight and course corrections: track initiatives, assess risks, and propose timely adjustments.

Skills

Product management

Strategy

Cross-functional collaboration

Analytical thinking

Learning agility

Job description

Location:

Seattle

Employment Type:

Regular

Job Code:

A179482B

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Responsibilities

• External insights: industry and market researchBenchmark industry players and competitors to bring in outside perspectives and best practices that inform strategic decisions.
• Strategic planning: sharpen direction and prioritiesDevelop the mid- to long-term product vision and strategic roadmap based on industry trends and a holistic view of the business; focus the organization on the highest-impact priorities and translate them into actionable milestones.
• Business diagnostics: identify problems and drive solutionsRegularly assess priority business areas and proactively identify core issues through the lenses of traffic efficiency, merchant and user behavior, and cross-functional collaboration. Develop actionable short-, medium-, and long-term solutions, align leadership and cross-functional partners, and drive implementation and measurable impact.
• Foresight, course correction, and strategic toolsContinuously track critical initiatives and decisions, anticipate risks, and recommend timely course corrections. Codify strategic analysis methodologies and help productize decision-support tools to improve the efficiency and consistency of strategic work.

Qualifications

• Minimum Qualification(s)- 3+ years of experience in product management, product operations, strategy consulting, business analysis, or a related field.
• Strong strategic thinking and a holistic business perspective, with the judgment to distinguish long-term fundamentals from short-term gains while remaining attentive to important details.
• Excellent structured thinking and analytical skills, with the ability to turn ambiguous problems into clear strategies and execution paths.
• A fast learner with strong curiosity and enthusiasm for going deep into the business and growing quickly.
• Strong cross-functional influence and execution skills, with the ability to build alignment and drive outcomes without direct authority; highly accountable and results-oriented.
• Preferred Qualification(s)- Experience in e-commerce, AI, or global businesses.

Job Information

The base salary range for this position in the selected city is $102600 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• 3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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