TikTok Shop - Product Operation Manager, Brand Operations GTM

TikTok; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

Paid sick days

Job summary

TikTok is seeking a Product Operations Manager to lead the U.S. TikTok Shop (TTS) certification programs. You will define what a quality merchant looks like and empower U.S. partners to meet those standards, bridging global strategy with execution.

You will collaborate with Product and Strategy to optimize rules, drive trust in the ecosystem, and ensure successful certification completion for merchants across the U.S. market.

Qualifications

• 3+ years' experience in strategy operations or related field.
• Bachelor's degree or equivalent experience.
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
• Strong analytical and problem-solving skills, with experience using data to drive decisions.

Responsibilities

• Conduct research into the U.S. consumer and merchant landscape to identify certification needs.
• Define and refine the TTS Top-Tier Store criteria for merchant vetting.
• Lead GTM rule rollout and advocate standards across internal and external partners.
• Analyze certification effectiveness and iterate rules with Product & Strategy teams.

Skills

Strategy operations

Project management

Analytical skills

Data-driven decisions

Education

Bachelor's degree or equivalent

Job description

About the Team

We are looking for a strategic and execution-oriented Product Operations Manager to lead our TikTok Shop (TTS) certification programs for the U.S. market. As the bridge between our global strategy and execution, you will define what a quality merchant looks like on our platform and ensure our U.S. partners are empowered to meet those standards.

Responsibilities

• Market Insight & Strategy: Conduct deep-dive research into the U.S. consumer and merchant landscape. Identify certification needs and establish a robust NPS (Net Promoter Score) feedback loop to drive continuous optimization.
• Standard Setting: Define and refine the "TTS Top-Tier Store" criteria, focusing on brand influence and authorization. Translate these high-level visions into actionable rules for merchant vetting and evaluation.
• GTM Execution & Advocacy: Lead the rollout of GTM rules across various industry categories. Act as the primary advocate for these standards, ensuring both internal teams and external merchants fully understand and successfully complete the certification process.
• Ecosystem Optimization: Analyze the effectiveness of merchant certifications and user feedback. Partner closely with Product and Strategy teams to iterate on rules that build consumer trust and foster a secure platform ecosystem.

Minimum Qualifications

• A minimum of 3 years' experience in strategy operations or a related field
• Bachelor's degree or equivalent experience
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
• Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance.

Preferred Qualifications

• Experience with creator ecosystems or content-based commerce (e.g., livestream shopping, influencer-led affiliate models).
• Familiarity with US commerce best practices, merchant operation logic, and consumer behavior.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

• day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• among others

• Employees also receive 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

• Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• Exercising sound judgment.