TikTok Shop - Platform Campaign Manager, Shoptab Operations

TikTok; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

Job summary

TikTok's Shoptab e-Commerce Operations team seeks a strategic thinker to drive marketplace growth. You will shape marketing and channel operations strategies, collaborate with product, engineering, marketing, and category teams, and optimize merchant onboarding and growth through data-driven insights.

Ideal candidates bring 3+ years in e-Commerce or strategy operations, strong analytical skills, and proven project-management ability in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3+ years of experience in e-Commerce or strategy operations
• Strong analytical and problem‑solving skills, with proven experience in using data to drive strategic decisions and measure performance.
• Excellent communication and interpersonal skills, with the ability to build consensus and collaborate effectively with diverse cross-functional teams.
• Demonstrated ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.

Responsibilities

• Shape Shoptab Marketing and Channel Operations Strategy across campaigns and BAU periods.
• Develop lifecycle strategies for merchant onboarding, growth, and maturity to drive shelf growth.
• Collaborate with category teams to standardize SOPs and product selection logic.
• Translate inbound operational requirements into product proposals and manage channel resources.

Skills

Analytical skills

Problem-solving

Communication

Cross-functional collaboration

Project management

Education

Bachelor's degree or equivalent practical experience

Job description

Responsibilities

The Shoptab e-Commerce Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in TikTok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.

Responsibilities

• Shoptab Marketing and Channel Operations Strategy: Iterate on Shoptab marketing during campaigns and BAU periods, as well as channel operations. Collaborate with cluster and product teams to upgrade the user reception and supply of mall channels, forming a refined matching mechanism that optimizes resources including traffic distribution, banners, search recommendation slots, and subsidies. Leverage data insights to drive merchant product growth and enhance user experience.
• Merchandising & Seller Strategy: Develop and execute comprehensive lifecycle management and strategies covering merchant and product onboarding, cold-start incubation, growth, and maturity. Based on the product characteristics and customer demand of different categories, establish clear mall operational pathways, tiered prioritization, and support mechanisms. Utilize mall traffic and platform resources to accelerate the shelf growth of key merchants and products.
• Cluster Collaboration & SOPs: Partner with category teams to establish and standardize cross-functional standard operating procedures (SOPs). This includes co-defining product selection logic, recruitment processes, and joint support mechanisms to ensure seamless collaboration and scalable growth through Shoptab.
• Product Collaboration & Resource Management: Act as a key stakeholder for product development in Shoptab scenario by evaluating inbound operational requirements and translating them into clear product solution proposals and managing product channel resources to increase utilization efficiency.

Qualifications

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 3+ years of experience in e-Commerce or strategy operations
• Strong analytical and problem-solving skills, with proven experience in using data to drive strategic decisions and measure performance.
• Excellent communication and interpersonal skills, with the ability to build consensus and collaborate effectively with diverse cross-functional teams.
• Demonstrated ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.

Preferred Qualifications

• Experience with creator ecosystems or content-based commerce.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• Exercising sound judgment.