TikTok Shop Manager

Thrive Consulting CA; Austin (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Neutonic is actively seeking an experienced TikTok Shop Manager to own the channel end-to-end for the US and UK markets. You will drive revenue, profitability, and growth initiatives, while collaborating with agencies, creators, and paid media teams to expand our presence in a multi-million-dollar business.

You will own live shopping, promotions, product strategy, and optimization efforts, ensuring operational excellence and strong performance metrics across both markets.

Qualifications

• Proven experience owning and scaling a multi-million-dollar TikTok Shop business.
• Experience in eCommerce or related growth function.
• Deep knowledge of TikTok Shop components: affiliates, creators, UGC, paid media, live shopping, promotions, and operations.
• Experience managing agencies and internal teams.
• Strong revenue targeting, budgets, forecasts, and profitability exposure.
• Analytical and able to make fast decisions from performance data.
• Experience with consumer brands in supplements, beverage, wellness, beauty, food, or FMCG is a plus.
• Entrepreneurial, proactive, and able to own outcomes in a fast-growing environment.

Responsibilities

• Own TikTok Shop strategy, revenue, profitability, forecasting, and performance across the US and UK.
• Develop and execute a plan to scale TikTok Shop into a multi-million-dollar business.
• Manage and hold US and UK TikTok Shop agencies accountable for performance.
• Build and scale affiliate and creator programs, increasing both content and revenue.
• Identify top-performing affiliates and develop deeper relationships, incentives, seeding, and paid creator strategies.
• Oversee paid media, promotions, product assortment, pricing, and conversion strategy.
• Lead and optimize live shopping strategy, including presenters, scheduling, formats, promotions, and performance.
• Monitor inventory, fulfillment, customer experience, and account health to match growth.
• Analyze performance daily and continually test new strategies to improve traffic, conversion, AOV, and repeat purchases.
• Stay at the forefront of TikTok Shop trends, platform changes, and emerging opportunities.

Skills

Multi-million TikTok Shop ownership

Analytical decision-making

Agency/teams management

Performance marketing

Entrepreneurial mindset

Education

Bachelor's degree in Marketing / Business

Job description

Neutonic is hiring an experienced TikTok Shop Manager to take full ownership of one of the fastest-growing channels in the business.

TikTok Shop is already a seven-figure revenue channel for Neutonic across the US and UK. The foundation is there: strong products, significant early traction, agency partners in both markets, and a brand built for creator-led commerce.

Now we're looking for someone who has done this before and can take it to the next level.

You'll own TikTok Shop commercially from end to end — revenue, profitability, affiliates, creators, paid media, live shopping, promotions, product strategy, agencies, and operations.

This isn't a coordination role. You'll be accountable for the number.

What You'll Do

• Own TikTok Shop strategy, revenue, profitability, forecasting, and performance across the US and UK
• Develop and execute the plan to scale TikTok Shop into a significant multi-million-dollar business
• Manage and hold our US and UK TikTok Shop agencies accountable for performance
• Build and scale our affiliate and creator program, increasing both content volume and revenue-generating creators
• Identify top-performing affiliates and develop deeper relationships, incentives, seeding, and paid creator strategies
• Oversee paid media, promotions, product assortment, bundles, pricing, and conversion strategy
• Lead and optimize live shopping strategy, including presenters, scheduling, formats, promotions, and performance
• Monitor inventory, fulfillment, customer experience, and account health to ensure operations keep pace with growth
• Analyze performance daily and continually test new strategies to improve traffic, conversion, AOV, and repeat purchase
• Stay at the forefront of TikTok Shop trends, platform changes, and emerging opportunities

What We're Looking For

• Proven experience personally owning and scaling a multi-million-dollar TikTok Shop business
• Ideally 5+ years in eCommerce, social commerce, performance marketing, or a related growth function
• Deep knowledge of TikTok Shop, including affiliates, creators, UGC, paid media, live shopping, promotions, and platform operations
• Experience managing agencies, internal teams, or both
• Strong commercial instincts with experience owning revenue targets, budgets, forecasts, and profitability
• Highly analytical and comfortable making fast decisions from performance data
• Experience with a leading consumer brand; supplements, beverage, wellness, beauty, food, or FMCG experience is a major plus
• Entrepreneurial, proactive, and comfortable taking full ownership in a fast-growing environment

About Neutonic

Neutonic is a fast-growing performance and nootropics brand operating across the US and UK.

We're at the point where TikTok Shop is moving from a promising growth channel into a major part of the business. You'll inherit meaningful traction, but the opportunity is still early enough to shape the strategy, build the function, and have a direct impact on the company's next phase of growth.

If you've already built a serious TikTok Shop business and want the opportunity to own the channel across two major markets, we'd love to hear from you.