TikTok Shop - Creator Manager, Creator LIVE

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is seeking a Creator Manager (Creator Live) to own end-to-end success of a portfolio of creators, helping them build scalable live businesses on TikTok Shop US. You will drive growth, optimize performance, and guide creators through milestones with data-driven insights.

You will partner with Live Producers, Category, Ops, Product to unlock traffic, incentives, and new live features, shaping a sustainable live strategy and creator ecosystem.

Qualifications

• 3+ years of experience in: Creator management, influencer marketing, live commerce, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills — able to influence creators and XFN partners.

Responsibilities

• Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
• Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
• Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
• Drive creators toward repeatable, scalable success rather than one-off live session wins.
• Design and operationalize scalable creator growth paths, guiding creators through key milestones.
• Support creators in developing sustainable live schedules, strong product strategies, and core live fundamentals (pitching, pacing, engagement, and retention).
• Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
• Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
• Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).
• Serve as the primary point of contact for creators on all live-commerce-related topics.
• Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams.
• Translate platform strategy and priorities into clear, actionable guidance for creators.
• Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities.
• Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders.
• Contribute to creator playbooks, education materials, and best practices for Creator Live.
• Help raise the overall quality bar of live commerce content and operations across the platform.

Skills

Creator management

Influencer marketing

Live commerce

E-commerce

Partnerships

Job description

Responsibilities

About the Team

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

About the Role:

The Creator Live team powers TikTok Shop’s most important live commerce growth engine. As a Creator Manager (Creator Live), you will own the end-to-end success of a portfolio of creators, helping them build repeatable, scalable live businesses — not just one-off hits.

This role sits at the intersection of creator strategy, live operations, product, and commerce performance. You’ll work hands-on with creators while also partnering cross-functionally to unlock traffic, product, incentives, and new live features.

If you’re excited about building creator ecosystems, scaling GMV through live, and shaping the future of live commerce — this role is for you.

Responsibilities

• Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
• Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
• Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
• Drive creators toward repeatable, scalable success rather than one-off live session wins.
• Design and operationalize scalable creator growth paths, guiding creators through key milestones.
• Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention).
• Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
• Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
• Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).
• Serve as the primary point of contact for creators on all live-commerce-related topics.
• Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams.
• Translate platform strategy and priorities into clear, actionable guidance for creators.
• Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities.
• Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders.
• Contribute to creator playbooks, education materials, and best practices for Creator Live.
• Help raise the overall quality bar of live commerce content and operations across the platform.

Qualifications

Minimum Qualifications:

• 3+ years of experience in: Creator management, influencer marketing, live commerce, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills — able to influence creators and XFN partners.
• Highly organized, proactive, and execution-oriented.

Preferred Qualifications:

• Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs.
• Proven track record of: Growing creator revenue or GMV; Scaling repeatable programs or growth models.
• Ability to thrive in a fast-paced, ambiguous environment.
• Strong ownership mindset.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $102600 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.