TikTok & Instagram Short-Form Content Manager

TBNR, LLC; Dallas (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

TBNR, LLC is seeking a creative, trend-savvy TikTok & Instagram Social Media Manager to own short-form content for Preston and Brianna’s profiles. You will oversee the full lifecycle—from spotting trends to filming, editing, posting, and analyzing performance.

The role focuses on humor, relatable moments, marriage dynamics, skits, trends, and challenges tailored for TikTok and Instagram, with hands-on direction, fast iteration, and data-driven optimization.

Qualifications

• 1–3 years of experience creating and managing short-form social content.
• Proven ability to grow TikTok and Instagram accounts with a portfolio.
• Strong videography and editing skills for fast-paced environments.
• Proficiency with Adobe Premiere Pro or CapCut.
• Experience guiding on-camera talent and shoots.
• Ability to manage a high-volume content calendar.

Responsibilities

• Own end-to-end creation of 5–7 short-form videos per week across Preston and Brianna’s TikTok and Instagram profiles.
• Develop entertaining concepts rooted in humor, relationships, couple dynamics, skits, trends, challenges, and everyday relatable moments.
• Stay deeply connected to TikTok and Instagram culture, identifying emerging trends, formats, sounds, and memes.
• Plan and maintain the short-form content calendar, balancing timely trend-driven opportunities with original recurring concepts and evergreen content.
• Lead filming sessions with Preston and Brianna, providing clear creative direction and creating an efficient, comfortable environment that allows their personalities and chemistry to come through naturally.
• Edit engaging, platform-native short-form videos with a strong understanding of pacing, hooks, captions, audio, comedic timing, and other elements that drive retention and sharing.
• Manage publishing across TikTok and Instagram, maintaining a consistent cadence and optimizing posts for each platform.
• Own TikTok and Instagram analytics, tracking viewership, engagement, follower growth, retention, and overall content performance.
• Serve as the internal expert on Preston and Brianna’s short-form social presence, bringing forward new ideas and opportunities to keep their content relevant, distinctive, and ahead of the curve.

Skills

Short-form content

TikTok & Instagram

Video editing

Content ideation

Talent direction

Tools

Adobe Premiere Pro

CapCut

Job description

TBNR, LLC is seeking a creative, trend-savvy TikTok & Instagram Social Media Manager to own short-form content for Preston and Brianna’s profiles. You will oversee the full lifecycle—from spotting trends to filming, editing, posting, and analyzing performance.

The role focuses on humor, relatable moments, marriage dynamics, skits, trends, and challenges tailored for TikTok and Instagram, with hands-on direction, fast iteration, and data-driven optimization.