TikTok Ads Specialist (Lead Gen Focus | Performance-Driven)

Insurance Life Advisors; Miami (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Insurance Life Advisors is hiring a TikTok Ads Specialist who knows how to generate real leads for service businesses, not just views. In this role, you will manage TikTok ad campaigns focusing on lead generation, optimize for cost per lead (CPL), and analyze performance data. Candidates should have over 2 years of experience running TikTok ads, a proven track record in lead generation, and a strong data-driven mindset. The position offers the opportunity to work with a fast-paced team dedicated to achieving high standards.

Qualifications

• 2+ years running TikTok ads focused on lead generation.
• Proven experience generating leads for service businesses.
• Strong understanding of CPL targets and conversion flow.

Responsibilities

• Manage and scale TikTok ad campaigns focused on lead generation.
• Optimize daily toward CPL and downstream sales performance.
• Identify winning angles and brief creative direction to the team.

Skills

Running TikTok ads

Lead generation

Data-driven decision making

Content creation

Job description

We’re hiring a TikTok Ads Specialist who actually knows how to generate leads — not just views.

If you’ve ever said “TikTok is just for creative testing” — this role is not for you.

If you understand how to drive real leads for service businesses (not e-comm), control CPL, and optimize toward sales outcomes, keep reading.

Remote | U.S. preferred (exceptions for top individual performers)

What You’ll Own:

• Manage and scale TikTok ad campaigns focused on lead generation for services
• Optimize daily toward CPL and downstream sales performance
• Monitor spend closely — no wasted budget, no “let it run and see”
• Identify winning angles and brief creative direction to our team
• Analyze performance data and make fast, decisive optimizations
• Speak with clients to explain strategy and performance

What We’re Actually Looking For:

• 2+ years running TikTok ads (not just organic or creative)
• Proven experience generating leads (not just engagement or traffic)
• Strong understanding of:
• CPL targets
• Conversion flow
• Funnel performance (not just top‑of‑funnel metrics)
• Data-driven — you make decisions based on numbers, not opinions
• You understand how TikTok behaves differently from Meta (and adjust accordingly)
• You’re primarily a content creator or UGC strategist
• You’ve never been responsible for spend + results
• You've only ever run ads for e-comm or products
• You focus on views, CTR, or engagement without tying to revenue
• You’re a freelancer, agency, or juggling multiple clients (We’re building a focused internal team)

What Makes This Role Different:

• We operate in a highly competitive industry (life insurance lead gen)
• Our ads are constantly tested, refined, and often copied — we stay ahead
• We care about results, not vanity metrics
• You’ll work with a team that moves fast and expects high standards