TikTok Ads Platform Product Manager (Catalog)

TikTok; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Day one medical

Day one dental

Day one vision

401(k) matching

Paid parental leave

Short-term disability

Long-term disability

Life insurance

Wellbeing benefits

10 paid holidays

10 paid sick days

17 days Paid Personal Time

Job summary

TikTok, the creator-first video platform, seeks a product manager for its Asset Foundation within Ads Platform to define the future of catalog management and product intelligence in TikTok Ads Manager.

You will shape onboarding, data quality, and optimization across commerce assets, collaborating with engineering, design, data science, and marketing to deliver scalable catalog solutions that empower advertisers and unlock better outcomes.

Qualifications

• BA/BS degree
• 3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization
• Proven record of successful product outcomes
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion

Responsibilities

• Define & Prioritize: Shape the end-to-end catalog onboarding, management, and optimization experience in TikTok Ads Manager. Build scalable solutions that help advertisers manage product data efficiently and unlock better advertising outcomes through high-quality catalog assets.
• Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Skills

Product management

English

Mandarin

3+ years PM experience

Advertising domain

Education

BA/BS degree

Job description

Responsibilities

About the Team

We are the Asset Foundation team within Ads Platform, building the core systems that power how businesses grow on TikTok. Our mission is to provide a unified foundation for advertisers to create, manage, and scale their business—across creatives, catalog, and business accounts.

Product catalog is the foundation of commerce advertising. As shopping experiences become increasingly automated and AI-driven, high-quality catalog infrastructure is critical to connecting businesses, products, and consumers at scale. This role will define the future of catalog management and product intelligence in TikTok Ads Manager.

Responsibilities

• Define & Prioritize: Shape the end-to-end catalog onboarding, management, and optimization experience in TikTok Ads Manager. Build scalable solutions that help advertisers manage product data efficiently and unlock better advertising outcomes through high-quality catalog assets.
• Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Qualifications

Minimum Qualifications:

• BA/BS degree
• 3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization
• Proven record of successful product outcomes
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion

Preferred Qualifications:

• Background in digital advertising, marketing technology, or related domains
• Experience in one or more of the following: Commerce platforms, catalog systems, product data management, recommendation systems, machine learning applications, or advertising platforms
• Strong analytical skills with the ability to translate data into strategy
• Proven ability to influence and collaborate with global and regional stakeholders

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location.

• day one access to medical
• day one access to dental
• day one access to vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term disability coverage
• long-term disability coverage
• life insurance
• wellbeing benefits

• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.