ThermoFisher Scientific is Looking for eBusiness Analyst (SEO/SEM) – Team Lead at Remote

ThermoFisher Scientific; United States; Remote; USD 60,000 - 80,000; Full time

Job description

Job Description

How will you make an impact?

When you are part of the team at Thermo Fisher Scientific, you contribute to significant work, such as aiding customers in finding cures for cancer, protecting the environment, or ensuring our food’s safety. Your work will have a real-world impact, and you will be supported in achieving your career goals.

As the e-Business Analyst – Team Lead you support the Global SEM & SEO Team in the Biosciences Division (BID), nested under the Life Sciences Group. You will manage a team of Business Analysts that focuses on ensuring data flow, analyzing and visualizing data, reporting, providing insights and actionable recommendations on marketing initiatives to optimize BID’s Global Search performance. Your team owns multiple high-priority projects such as:

• SEM budget forecasting and offering investment recommendations to drive channel critical metrics like web revenue and site engagement
• Annual and quarterly channel goal forecasting with ongoing goal tracking
• Crafting new dashboards to gain additional insight into customer behavior

The ideal candidate has extensive experience in building and automating reports and visualizing data in tools like Adobe Analytics and PowerBI. Candidates with experience in digital channels like SEM or SEO will be preferred.

You and your team will perform in-depth data analysis and visualization tasks to promote data-driven decisions and it’s a must that you are detail-oriented, proactive, analytical, and constantly seeking new opportunities to improve the performance and efficiency of our Search program.

Make a difference in the world through innovative and analytical campaign optimization, impacting the life sciences landscape. This is an opportunity to track & report on high-investment global Search campaigns and achieve results in a collaborative and high-performing digital marketing team using industry-leading platforms.

What will you do?

Collaborate

• Work as part of the Search Marketing Team to measure and report on SEM and SEO initiatives
• Lead a team of data analysts to create and maintain reporting processes and dashboards for BID’s Search channels
• Work closely with SEM and SEO managers to provide insights and recommendations based on data

Build and Maintain

• Own and manage SEO and SEM data from multiple sources such as Google Ads, Microsoft Ads, Adobe Ad Cloud Search, Adobe Analytics
• Streamline current reporting and budget forecasting processes to achieve time savings for the Search team
• Develop and maintain marketing performance dashboards; monitor, analyze, and tune reporting to improve digital marketing program success
• Handle and integrate large volumes of data from various sources and provide actionable insights
• Track trends, identify opportunities for increased investment, as well as cost savings to maximize return on investment

Project Manage

• Manage and track multiple projects independently, prioritizing high-impact work
• Prioritize projects based on projected impact and ensure deliverables are accurate, efficient, and address root causes
• Provide project status updates to the supervisor and business partners to set expectations on timelines, accomplishments, open questions, and risks
• Participate in scrum ceremonies and follow agile principles as part of an agile team, leveraging project management software

Communicate

• Communicate performance of search channels with recommendations, translating data into actionable insights driving KPIs
• Build and maintain strong relationships, communicate regularly with business stakeholders to develop an up-to-date and in-depth understanding of business strategy and objectives

Evolve

• Develop your and your team’s skills by implementing ongoing training programs to learn new platforms or tools
• Keep up to date with the Search, Analytics and AI industry

How will you get here?

Education

Bachelor’s Degree required

Experience

Required:

• 7+ years of experience in B2B customer-driven digital marketing or eCommerce
• 6+ years of experience with analytics tools (e.g., Adobe Analytics, Google Analytics)
• 2+ years of experience with data visualization tools (e.g., PowerBI, Tableau)
• 2+ years of experience handling ETL processes using Data integration tools such as Big Query
• Experience in budget forecasting for digital marketing channels for large annual budgets (>$15MM)
• Strong Excel skills for bulk operations and process improvements
• Experience managing multiple strategic stakeholders, including ownership and oversight of large budgets

Preferred:

• Advanced understanding of paid search (SEM) and respective channel systems (e.g., Google Ads, Bing Ads, or other paid search engines, Adobe Media Optimizer, Kenshoo/Skai, Marin, DoubleClick, or Search Ads 360)
• Advanced understanding of SEO and related tools (e.g., STAT, Moz, SEMRush, Google Search Console)
• Prior experience leading a team
• Experience with backlog management tools (e.g., Workfront, Jira)

Knowledge, Skills, Abilities

• Excellent communication skills and the ability to present to business partners regularly
• Leadership capabilities to lead and train the team for new changes
• Strong analytical and problem-solving skills
• Hands-on troubleshooting skills to fix data-related issues
• Ability to analyze large and complex sets of data from multiple sources
• Strong time management, organizational, planning, and prioritization skills
• Attention to detail
• Experience in agile methodology within a marketing organization is a plus
• Must be available during off-hours to participate in shared meetings with team members based in the United States

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.