Therapy Expansion Leader CRM - So Cal / AZ

Medtronic; California City (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Medtronic plc in California City, CA is seeking a Therapy Expansion Leader to drive regional market development for LINQ ICMs and related diagnostics. You will collaborate with marketing, CRM and clinical teams to improve patient access, referral pathways, and market adoption across multiple indications.

The role requires Building relationships with KOLs and hospital partners, leading cross-functional initiatives, and delivering measurable market growth through strategic execution and outcomes

Qualifications

• Bachelor's degree required; 3 years marketing/sales/market development in cardiac rhythm or ICM space preferred.
• Experience expanding therapy indications and developing new pathways.
• Ability to travel up to 75% as needed.

Responsibilities

• Lead regional market development initiatives to expand ICM indication penetration.
• Develop and optimize patient referral pathways in collaboration with marketing, CRM, and clinical teams.
• Engage with key opinion leaders and hospital partners to raise awareness and adoption.
• Collaborate with health economics to demonstrate value and improve patient access.
• Monitor performance metrics and adjust strategies to maximize market penetration.

Skills

Marketing

Market development

Sales

Cross-functional collaboration

Healthcare industry knowledge

Education

Bachelor's Degree

Tools

CRM software

Job description

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first - developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

Medtronic is a pioneering leader in the medical device industry, committed to enhancing patient care through innovative diagnostic solutions. We are seeking passionate and dynamic individuals to join a new CDS Field Team who will help shape and lead local market development by improving patient access, referral pathways, and relationship building. This team will be responsible for engaging the CDS Marketing Team, CRM Sales Team, and customers in building better pathways and driving referrals in the Stroke, Syncope, Heart Failure, and Atrial Fibrillation (AF) markets while ensuring the adoption and growth of the Medtronic LINQ family of ICMs and future diagnostic products.

As the Cardiovascular Diagnostics & Services (CDS) business continues to grow and enter new disease areas, the Therapy Expansion Leader role has been created to lead and drive further indication penetration and expansion in the Insertable Cardiac Monitor (ICM) market. As a member of the Field Team, you will play a critical role in driving the growth of our diagnostic solutions in the cardiovascular and neurology sectors. You will collaborate with cross-functional teams to lead regional strategic initiatives aimed at increasing market penetration and patient access, driving referral pathway development initiatives, collaborating with key partners to execute tactics, and establishing the need of LINQ family of ICMs as essential tool for healthcare providers. We are seeking bold leaders who will push the boundaries of the ICM market with us, the market leaders. Be a part of a company that thinks differently to solve problems and deliver meaningful product and business innovation.

Position Responsibilities

Market Analysis

• Analyze and conduct in-depth regional opportunity assessment to identify trends, opportunities, and competitive dynamics specific to ICM technology.
• Gather, identify and disseminate strengths, weaknesses, opportunities, and threats (SWOT analysis) related to local market, competitors' products, and services.
• Together with the Regional Directors, partner with third-party collaborators

Strategic Development & Execution

• Lead the strategic development of regional referral pathways for the LINQ family of Insertable Cardiac Monitors (ICMs). Collaborate closely with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to enhance Medtronic brand-driven referrals and expand the utilization of ICMs across multiple indications.
• Lead the execution of market development initiatives to drive referral pathway development
• Quantify the impact of the market development activities and help to build the need of LINQ family of ICMs versus short term monitor and wearable devices.
• Identify and expand target customer segments and create partnerships with (Gen Cards, Neurologists, Interventional Cardiologists, Allied Health Professionals, etc), and hospital executives to develop awareness and tailor marketing strategies to meet their specific needs.
• Partner with the health economics team and regional economics managers to leverage our value proposition to improve patient outcomes and access to care, while maximizing cost-effectiveness
• Collaborate with local sales and clinical partners to promote Medtronic's products and services within an assigned geographic area and /or specific customer accounts to drive revenue and ensure alignment with broader organizational launch and therapy objectives

Stakeholder Engagement

• Establish and maintain long-term relationships with regional key opinion leaders, industry stakeholders and healthcare professionals, such as Medical Directors, EPs, Cardiologists, Neurologists, Hospitalists and referring providers to advocate for the adoption of ICM technologies.
• Organize and participate in targeted regional educational programs, society events, workshops, and conferences related to market development areas of opportunity.
• Gather market intelligence to enable patient care pathways for the current LINQ family of ICMs and future products.
• Drive the expansion & activation of new channels and implanters in the Cardiovascular and Neurology market.

Product Development Support

• Develop recommendations and engage marketing to create program enhancements that inform product development
• Communicate customer feedback on new products and/or modifications to existing products or applications to internal stakeholders including R&D, Operations and Marketing.
• Gain a deep understanding of awareness initiatives and customer programs to ensure alignment of materials, programs, data, and resources that support strategy and activity

Sales Support and Enablement

• Equip and empower the CRM Field with the necessary training, tools, and resources to effectively communicate the benefits of our products effectively and drive clinical awareness.
• Develops and drives appropriate portfolio management strategy in collaboration with the Business Units to expand and protect market share, develop value-added programs, and build relationships with strategic partners across CRM/CV.
• Lead and execute product launches in partnership with the CRM Field.
• Maintain a high level of communication with appropriate CRM sales and leadership within assigned geography.
• Assist in disseminating clinical evidence and case studies to support the efficacy and value of our diagnostic offerings.
• Support and exemplify a strong culture for the Market Development Specialist team, centered around collaboration, customer orientation, ethics, and execution

Performance Tracking

• Monitor performance metrics and market penetration data to assess the effectiveness of marketing and sales strategies.
• Utilize the CRM customer relationship management software to input and track activity for quarterly productivity reporting

Administrative Responsibilities

• Maintain compliance, administrative, and expense requirements within the Medtronic guidelines
• Schedule travel arrangements to ensure multiple objectives are accomplished.
• Maintain hospital eligibility/access with various vendor credentialing services.

Must Have – Basic Qualifications

• Bachelor's Degree; 3 years of experience in marketing, market development work, or sales in Cardiac Rhythm business or ICM space
• 3 years of experience in expanding a therapy indication and developing a new therapy pathway (i.e. stroke protocol), including implementation of key tactics, execution and performance tracking

Nice to Have – Desired/Preferred Qualifications

• Experience in expanding a current indication and developing a new therapy area, including implementation of key tactics, execution and performance tracking
• Experience leading and/or influencing cross-functional teams
• Experience developing relationships with KOLs and working in the CV suite of a hospital, such as Cath Lab, CV program coordinator, or CV program leadership
• Strong business acumen and understanding of Cardiovascular Diagnostic business and/or ICM space would be preferred
• Excellent verbal communications & presentation skills
• Ability to travel up to 75% of the time dependent on the scope of the territory and needs of the business strategy.
• Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
• Ability to partner & collaborate across various functions
• Strong project management and influence management skills

For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

U.S. Work Authorization & Sponsorship

At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise