Texas Audience Editor: Social Video & Growth
Hearst
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Job summary
Chron, Houston, TX, is seeking an Audience Editor to expand reach across social, search, newsletters and video, while strengthening connections with Texans who rely on Chron for news, culture and curiosity.
The ideal candidate will lead audience publishing strategy, guide a small team, use data to grow followers and engagement, and collaborate with editors to optimize coverage for statewide impact.
Qualifications
- 3+ years in audience, social or video publishing strategy with people-management preferred.
- Degree in journalism, communications, marketing or related field, or equivalent experience.
- Strong Houston/Texas knowledge and instinct for statewide stories.
- SEO experience using trends and signals to identify coverage opportunities.
- Strong social and video fluency across major platforms.
Responsibilities
- Develop audience growth strategies across social, video, newsletters and emerging platforms with a small team.
- Create promotion plans for editorial initiatives across site, social, video, newsletter and search.
- Develop audience plans for major Texas moments from RodeoHouston to elections.
- Analyze data to track performance, identify trends and pivot strategy.
- Help run morning editorial meetings by sharing pacing and trending terms.
Skills
Education
Tools
Job description
Chron, Houston, TX, is seeking an Audience Editor to expand reach across social, search, newsletters and video, while strengthening connections with Texans who rely on Chron for news, culture and curiosity.
The ideal candidate will lead audience publishing strategy, guide a small team, use data to grow followers and engagement, and collaborate with editors to optimize coverage for statewide impact.
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