Territory Sales Representative - Denver, CO

Herc Rentals; Henderson (CO); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision Coverage

401(k) with company match

Paid Time Off

Job summary

Herc Rentals in Denver, CO is seeking a Territory Sales Representative to identify and nurture relationships within a defined territory. The role focuses on driving revenue for the branch by renting and selling equipment to industrial and traditional customers.

The position requires a Bachelor's degree and 3–5 years of outside sales experience in the heavy equipment or industrial market, with strong communication and multitasking abilities.

Qualifications

• Bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred
• Proven 3–5 years outside sales experience in industrial market or heavy equipment preferred

Responsibilities

• Territory management and revenue growth through visits to customer job sites/offices
• Develop networking list of potential clients and contact via telephone and internet
• Develop, plan and organize sales strategies to achieve goals
• Maintain and exceed quotas by renting and selling equipment consistently
• Identify customer needs and respond while monitoring market conditions and competitors
• Penetrate customers at strategic level to diversify accounts
• Support all team members

Skills

Vehicle operation

Customer service

Detail oriented

Multi-tasking

MS Office

Communication

Lifting 50 lbs

Indoor/outdoor work

Sit/stand/walk

Flexibility movements

Education

Bachelor's in Marketing/Business

Job description

Territory Sales Representative - Denver, CO

Henderson, CO, USA, 80640

Employment Status: Full-time

Posting Start Date: 10/2/26

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

Job Purpose

The Territory Sales Representative is to identify, introduce, develop and nurture business relationships with companies and individuals within their designated territory. The Territory Sales Representative’s goal is to generate and maximize revenue for the branch and the company. This is an excellent opportunity for motivated self-starters who want to enhance their skills with a company whose reputation speaks for itself.

What you will do...

• Daily territory management and revenue growth through visits to various customer job sites/offices
• Develop a networking list of potential clients and consistently contact them through the telephone and internet
• Develop, plan and organize sales strategies to achieve desired results/goals
• Maintain and exceed quotas by renting and selling equipment on a consistent basis
• Identify customer’s needs and react appropriately while understanding the market conditions and local competitors pricing
• Penetrate customers at the strategic level to diversify customer base to include industrial, traditional and nontraditional accounts
• Support all team members

Requirements

• Bachelor's degree in Marketing, Promotions, Advertising Sales or Business Administration preferred
• Proven track record with 3 to 5 years of outside sales experience within the industrial market and/or heavy equipment industry preferred

Skills

• Able to drive/operate various vehicles and equipment
• Strong customer service and communication skills
• Detail-oriented and adaptable to new environments and changing needs
• Skilled at multitasking and managing priorities
• Proficient computer skills (MS Office preferred)
• Communicates effectively with all levels of the company
• Ability to safely lift 50 lbs frequently
• Ability to work indoors and outdoors as needed
• Ability to sit, stand, and walk for extended periods
• Ability to bend, crouch, squat, kneel, stoop, twist, and reach overhead repetitively

Req #: 72011

Pay Range: 1st Year Total Anticipated Earnings: $75,000-$85,000 (inclusive of Base Salary + Uncapped Commission)

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits
• 24 Hour Nurse Line
• Healthy Pregnancy Program
• Tobacco Cessation Program
• Weight Loss Program

Building Your Financial Future

• 401(k) plan with company match
• Employee Stock Purchase Program

Life & Work Harmony

• Paid Time Off (Holidays, Vacations, Sick Days)
• Paid parental leave.
• Military leave & support for those in the National Guard and Reserves
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Auto & Home Insurance Discounts

Protecting You & Your Family

• Company Paid Life Insurance
• Supplemental Life Insurance
• Accidental Death & Dismemberment Insurance
• Company Paid Disability Insurance
• Supplemental Disability Insurance
• Group Legal Plan
• Critical Illness Insurance
• Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.