Territory Sales Manager (Multi-State)

AMWEAR USA; Corona (CA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

AMWEAR USA is seeking a Territory Sales & Business Development Manager to own a multi-state region from our Corona, CA office. This hybrid role requires strategic planning, proactive hunting, and strong dealer/agency relationships.

Analyze markets, target new accounts, deepen existing relationships, and drive demand creation for revenue and margin growth. Two weeks of overnight travel per month with a flexible hybrid schedule in Corona, CA to scale the sales footprint.

Qualifications

• Minimum 2–5 years of B2B sales with overnight travel.
• Self-starter with entrepreneurial hunter mentality and autonomous territory management.
• Excellent communication skills, both internal and external.
• High school diploma or equivalent.
• Proficiency with MS Office and Google Workspace; CRM experience preferred. NetSuite training available.

Responsibilities

• Own and execute the sales plan for a multi-state territory.
• Develop and maintain multi-tier dealer/distributor relationships.
• Prospect new dealers and end-user accounts to drive growth.
• Analyze regional market data to identify opportunities and gaps.
• Plan travel routes to maximize face-to-face customer engagement.

Skills

Territory sales

Account management

Hunter mentality

Dealer relationships

Education

High School Diploma

Tools

MS Office & Google Workspace

CRM (NetSuite preferred)

Job description

Position Summary

Amwear USA Group is seeking a highly motivated and autonomous Territory Sales & Business Development Manager to take full ownership of a multi-state territory. This critical hybrid role is based directly out of our Corona, CA corporate office but requires approximately two weeks of overnight travel per month to the assigned sales region.

The successful candidate will be responsible for a balanced, three-pronged approach to significantly expanding revenue: deepening sales within existing dealer accounts, aggressively hunting and converting new dealers and other business opportunities, and strategically influencing end-users/agencies to specify our products (demand creation). This is an entrepreneurial position demanding sharp data analysis, strategic planning, extensive travel, and measurable results.

Core Responsibilities & Strategic Focus

I. Territory Strategy & Logistics

• Own the Territory: Working closely with the Sales Director, develop, manage, and achieve ambitious sales volume and gross margin targets across the entire assigned multi-state territory.




• Relationship Selling: Maintain strong, multi-tiered relationships at both the end-user/agency level as well as the dealer/distributor network level.




• Market Analysis: Become the internal expert on the assigned region, tracking competitor activities and localized market trends to build an actionable plan to capture market share.




• Logistics & Planning: Maximize efficiency by strategically planning travel routes and customer/end-user visits to maximize face-to-face time while minimizing travel expenses.

II. Revenue Generation (Hunting, Farming, Seeding, and Planning)

• Hunting (Adding New Customers): Aggressively prospect, identify, and secure new, high-potential dealer customers within the designated territory. This involves proactive cold-calling, lead generation, strategic networking, research, and conducting initial on-site meetings to establish profitable, long-term business relationships. Develop and execute a clear plan to systematically identify, target, and convert companies we do not currently serve.




• Farming (Growth Via Existing Customers): Identify and consult with existing customers to uncover deeper needs, introduce new product lines, and drive significant account penetration and expansion.




• Seeding (Creating Demand): Proactively cultivate relationships with key end-user agencies (e.g., Police, Fire, EMS, Transit, etc.) within the territory to drive product specification. Work to secure formal or informal mandates for the use of our uniforms and other products/accessories so that end-users actively demand our brands through their local dealers.




• Strategizing (Maximize Sales via Data and Analysis): Conduct deep analytical reviews of existing customer purchasing patterns and territory trends to identify product gaps and opportunities. Develop and execute targeted sales strategies to introduce, position, and close business for missing products/product lines, driving maximum account penetration and market share.

Minimum Qualifications

• Experience: Minimum of 2-5 years of progressive, full-cycle business-to-business (B2B) sales experience, demonstrating success in a role requiring consistent overnight travel and outside business development.




• Disposition: Must be a highly organized self-starter with excellent communication skills. The successful candidate will possess an entrepreneurial \"hunter\" mentality combined with the ability to manage a large territory autonomously from our corporate base.




• Communication: Since communication is key, the successful Territory Manager must possess excellent communication skills both internally and externally.




• Education: High School Diploma or equivalent required.




• Tech Proficiency: High proficiency with Microsoft Office Suite and Google Workspace. CRM experience preferred. NetSuite experience preferred, but will train.




• Communication:




• Driver's License: Must possess a valid driver's license and maintain a clean driving record for extended business travel where vehicle rentals will be necessary.

Compensation & Benefits

• Salary & Commission: Competitive base salary commensurate with experience, plus a commission structure based directly on regional sales growth.




• Benefits: Group medical and dental plans are available; Paid Time Off (PTO).




• Expense Management: Company credit card provided for all approved overnight travel and corporate business expenses.