Territory Manager (WI)

CS Recruiting, a Hirewell company; Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Job summary

CS Recruiting, a Hirewell company, is seeking a Territory Sales Manager to drive new business in the Greater Milwaukee area. The role requires 3+ years of outside B2B sales, with the ability to travel across multiple states and manage dealer relationships.

You will sell premium commercial foodservice equipment, develop a strategic growth plan, and work closely with operations and support teams to ensure successful project execution and customer satisfaction.

Qualifications

• 3+ years of outside B2B sales in related industries.
• Proven success developing new business and territories.
• Experience managing dealer/distributor relationships preferred.
• Strong consultative sales approach.
• Willingness to travel across a multi-state territory.

Responsibilities

• Drive new business development across the Greater Milwaukee territory.
• Manage and grow an existing portfolio of dealer relationships.
• Execute a strategic territory growth plan to increase revenue and market share.
• Sell premium commercial foodservice equipment.
• Conduct face-to-face meetings with dealers, distributors, and end users.
• Prepare quotes, negotiate pricing, and manage opportunities with margins.
• Collaborate with manufacturers to leverage promotions and rebates.
• Maintain a sales pipeline, forecasts, and CRM data.
• Represent the company at industry trade shows and events.
• Coordinate with operations and customer support for project execution.
• Monitor competitive activity and market trends to identify opportunities.

Skills

Outside B2B sales

Territory management

CRM

Negotiation

Relationship building

Presentations

Travel-ready

Tools

CRM systems

Microsoft Office

Sales forecasting tools

Job description

Founded the Company as a foodservice rep organization in the early 1960's the Company has emerged as a leading and respected name in wholesale distribution in the upper Midwest.

Over 60 years from inception, our client has expanded to branches in four states and is recognized as a key equipment, accessories, and parts wholesale distributor to the Commercial Food Service, Hospitality, and Refrigeration industries.

Territory Sales Manager

Job Type: Full time, Remote Travel (Milwaukee WI Area)

Responsibilities

• Drive new business development across the Greater Milwaukee territory by prospecting, qualifying, and closing new dealer and end-user opportunities.
• Manage and grow an existing portfolio of dealer relationships while expanding share of wallet within key accounts.
• Execute a strategic territory growth plan focused on increasing revenue, gross margin, and market penetration.
• Sell a portfolio of premium commercial foodservice equipment, including ice machines, coffee systems, refrigeration, and cooking equipment.
• Conduct regular face-to-face meetings with dealers, distributors, and end users to develop relationships and identify new opportunities.
• Prepare quotes, negotiate pricing, and manage opportunities through the sales cycle while maintaining healthy margins.
• Partner with manufacturer representatives to leverage product promotions, rebate programs, and sales initiatives.
• Maintain an accurate sales pipeline, forecasts, and customer activity within the CRM.
• Represent the company at industry trade shows, dealer events, and manufacturer meetings.
• Collaborate closely with operations, inside sales, and customer support teams to ensure exceptional customer service and successful project execution.
• Monitor competitive activity, pricing trends, and market conditions to identify new business opportunities.

Experience

• 3+ years of outside B2B sales experience, preferably within foodservice equipment, commercial equipment, industrial distribution, HVAC, material handling, packaging, or other related industries.
• Proven success developing new business, growing territories, and consistently achieving or exceeding sales goals.
• Experience managing dealer, distributor, or channel partner relationships is highly preferred.
• Strong consultative sales approach with the ability to build long-term customer relationships and identify growth opportunities.
• Comfortable discussing pricing, margins, discounts, and complex quoting with customers.
• Experience selling capital equipment, commercial equipment, or technical products preferred.
• Ability to independently manage a multi-state territory with frequent travel and minimal supervision.
• Proficiency using CRM systems, Microsoft Office, and sales forecasting tools.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Demonstrated hunter mentality with the drive, curiosity, and persistence to open new accounts while growing existing business.

This position offers a competitive base salary.