Territory Manager

Trek Bicycle Corporation; Waterloo (IL); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Employee discounts

Job summary

Trek Bicycle Corporation in the United States is seeking a Territory Manager to grow Trek, Electra, and Bontrager sales by partnering with retailers in the territory. You will influence retailer decisions, strengthen partnerships, and drive long-term growth through consultative conversations and strategic planning.

You will work closely with Trek and Electra retailers, deliver product knowledge and sales training, and travel regularly to build trust-based relationships.

Qualifications

• 3+ years of sales experience in a consultative environment.
• Ability to influence, negotiate, and lead sales conversations with confidence.
• Strong relationship-building, communication, and presentation skills.
• Organized, self-motivated, and effective at follow-up and territory planning.
• Willingness to travel regularly, including overnight trips.

Responsibilities

• Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories.
• Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity.
• Analyze dealer performance and implement strategies to improve sell-through, assortment, and profitability.
• Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and CI initiatives.
• Appoint, develop, and support retail partners to maximize Trek’s market position.
• Build long-term, trust-based relationships through regular in-person visits.
• Deliver product knowledge and sales training to retailer teams.
• Ensure brand standards are met for product presentation and in-store experience.
• Identify, prospect, and onboard new retail partners to expand market coverage.
• Monitor competitive activity and local market trends.
• Represent Trek at retailer events, demos, and market activations.
• Provide exceptional customer service and embody the Trek brand.

Skills

Consultative sales

Relationship building

Negotiation

Presentation skills

CRM tools

Territory planning

Tools

Ascend POS

Job description

A bit about usTrek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!Job LocationUS-MA-RemoteJob DescriptionOverviewThe Territory Manager is responsible for growing Trek, Electra, and Bontrager sales by serving as a trusted business partner to retailers within the territory. This role requires a confident, consultative sales professional who can influence retailer decision-making, strengthen partnerships, and drive long-term growth.You will work closely with Trek and Electra retailers to increase market share, elevate product representation, and execute the Trek Retailer Sales Program. Success in this role comes from strong sales presence, business acumen, and the ability to lead productive, insight-driven conversations with retailers.This role is ideal for someone who thrives in front of customers, enjoys coaching and consulting rather than transactional selling, and wants to make a meaningful impact representing an industry-leading brand.Due to logistics, applicants must be located around the Hartford/Boston area.What You’ll DoOwn and grow territory sales for Trek, Electra Bicycles, and Bontrager AccessoriesSet sales objectives and manage forecasting, ordering, prospecting, and pipeline activityAnalyze dealer performance and implement strategies to improve sell-through, assortment, and profitabilityServe as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiativesAppoint, develop, and support retail partners to maximize Trek’s market positionBuild long-term, trust-based relationships through regular in-person visitsDeliver product knowledge and sales training to retailer teamsEnsure brand standards are met for product presentation and in-store experienceIdentify, prospect, and onboard new retail partners to expand market coverage and grow distributionMonitor competitive activity and local market trendsRepresent Trek at retailer events, demos, and market activationsProvide exceptional customer service and consistently embody the Trek brandWhat You’ll Bring3+ years of sales experience, ideally in a consultative, relationship-driven environmentProven ability to influence, negotiate, and lead sales conversations with confidenceStrong relationship-building, communication, and presentation skillsOrganized, self-motivated, and effective at follow-up and territory planningCycling industry experience preferredComfort with CRM systems and sales toolsBonus: Working knowledge of Ascend POSBonus: Familiarity with the territory and local marketsWillingness to travel regularly, including occasional overnight travel and visits to Trek HQ in WisconsinTrek Benefits:• Flexible and fun company culture• Competitive health care• PPO & HDHP medical plan options, Dental insurance, Vision insurance• Flexible Spending Accounts (FSA)• Free life insurance & optional term life insurance• Competitive vacation package• 401(k) with match and Employee Stock Ownership Plans (ESOP)• 12 weeks of maternity leave with 100% pay• Flexible holiday schedule – 10 company holidays• Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)• Employee discounts on all product• Deep partner retail discountsWe are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.We are an E-Verify employer.For more information, please click on the following links:E-Verify Participation Poster: English / SpanishE-Verify Right to Work Poster: English | Spanish