Territory Manager

Trek Bicycle Corporation; United States; Remote; USD 60,000 - 100,000; Full time

Benefits offered by this job

Flexible culture

Health benefits

PPO & HDHP medical plan options

Dental insurance

Vision insurance

401(k) with match

ESOP

Vacation

Tuition reimbursement

Employee discounts

Discounts on partner products

Job summary

Trek Bicycle Corporation is seeking a Territory Manager to grow sales for Trek, Electra and Bontrager by partnering with retailers across the territory. You’ll influence decisions, coach retailers, and drive long-term growth through insightful conversations and strong business acumen.

The role requires regular in-person visits, travel, and a passion for cycling. You’ll work with Trek retailers to increase market share, optimize merchandising, and deliver exceptional customer service.

Qualifications

• 3+ years of sales experience in a consultative environment.
• Ability to influence, negotiate, and lead sales conversations.
• Strong relationship-building and communication skills.

Responsibilities

• Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories
• Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity
• Analyze dealer performance and implement strategies to improve sell-through, assortment, and profitability
• Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiatives
• Appoint, develop, and support retail partners to maximize Trek’s market position
• Build long-term, trust-based relationships through regular in-person visits
• Deliver product knowledge and sales training to retailer teams
• Ensure brand standards are met for product presentation and in-store experience
• Identify, prospect, and onboard new retail partners to expand market coverage and grow distribution
• Monitor competitive activity and local market trends
• Represent Trek at retailer events, demos, and market activations
• Provide exceptional customer service and consistently embody the Trek brand

Skills

Sales experience

Influence

Relationship building

Communication

Presentation skills

Territory planning

Self-motivation

Organized

Travel readiness

Cycling industry knowledge

Tools

CRM systems

Ascend POS

Job description

A bit about us Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

Job Location US-MA-Remote

Job Description Overview

The Territory Manager is responsible for growing Trek, Electra, and Bontrager sales by serving as a trusted business partner to retailers within the territory. This role requires a confident, consultative sales professional who can influence retailer decision‑making, strengthen partnerships, and drive long‑term growth. You will work closely with Trek and Electra retailers to increase market share, elevate product representation, and execute the Trek Retailer Sales Program. Success in this role comes from strong sales presence, business acumen, and the ability to lead productive, insight‑driven conversations with retailers. This role is ideal for someone who thrives in front of customers, enjoys coaching and consulting rather than transactional selling, and wants to make a meaningful impact representing an industry‑leading brand. Due to logistics, applicants must be located around the Hartford/Boston area.

What You’ll Do

• Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories
• Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity
• Analyze dealer performance and implement strategies to improve sell‑through, assortment, and profitability
• Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiatives
• Appoint, develop, and support retail partners to maximize Trek’s market position
• Build long-term, trust-based relationships through regular in‑person visits
• Deliver product knowledge and sales training to retailer teams
• Ensure brand standards are met for product presentation and in‑store experience
• Identify, prospect, and onboard new retail partners to expand market coverage and grow distribution
• Monitor competitive activity and local market trends
• Represent Trek at retailer events, demos, and market activations
• Provide exceptional customer service and consistently embody the Trek brand

What You’ll Bring

• 3+ years of sales experience, ideally in a consultative, relationship-driven environment
• Proven ability to influence, negotiate, and lead sales conversations with confidence
• Strong relationship-building, communication, and presentation skills
• Organized, self-motivated, and effective at follow-up and territory planning
• Cycling industry experience preferred
• Comfort with CRM systems and sales tools
• Bonus: Working knowledge of Ascend POS
• Bonus: Familiarity with the territory and local markets
• Willingness to travel regularly, including occasional overnight travel and visits to Trek HQ in Wisconsin

Trek Benefits:

• Flexible and fun company culture
• Competitive health care
• PPO & HDHP medical plan options, Dental insurance, Vision insurance
• Flexible Spending Accounts (FSA)
• Free life insurance & optional term life insurance
• Competitive vacation package
• 401(k) with match and Employee Stock Ownership Plans (ESOP)
• 12 weeks of maternity leave with 100% pay
• Flexible holiday schedule – 10 company holidays
• Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)
• Employee discounts on all product
• Deep partner retail discounts

We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

We are an E-Verify employer.

For more information, please click on the following links: E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish

Trek was named to Fortune Magazine's list of Top 100 Best Companies to Work For. Learn more of why Trek is one of the top 100 Greatest Place to Work.

Trek is a place where you’re valued for being you. If you’re really into bikes, that’s great. If you’re not (yet), that’s great too. Because there’s a lot more to Trek than bikes. Every person has a unique history and life experience to bring to the table. We respect that. It’s what makes us who we are.