Territory Manager

Steffes Group; La Salle (CO); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Company vehicle

Medical insurance (company-paid)

Dental insurance (company-paid)

Life insurance

HSA with company match

401(k) with company match

Job summary

Steffes Group in Colorado is hiring a Territory Manager to grow our presence in the Rocky Mountain market. Based in La Salle, CO, you’ll build relationships with contractors, equipment dealers, and business owners, driving seller opportunities and auction participation.

You don’t need auction experience or a sales background; if you know construction equipment, enjoy meeting people, and are excited by growing a territory, we’ll train the rest.

Qualifications

• Experience around construction equipment or related industries preferred.
• Strong ability to build trust and communicate with diverse stakeholders.
• Self-driven with ability to work independently and manage a territory.
• Willingness to travel and meet customers in person across Colorado.

Responsibilities

• Meet contractors, dealers, lenders, and industry professionals to develop opportunities.
• Develop seller relationships through networking, referrals, and visits.
• Guide sellers through the auction process and maximize sales outcomes.
• Visit sites to evaluate assets, discuss options, and negotiate terms.
• Support auction day activities with coordination across teams.

Skills

Relationship building

People skills

Self-motivated

Travel readiness

Tools

CRM basics

Job description

TERRITORY MANAGER

Job Details: Location: La Salle, CO 80645; Position Type: Full Time; Salary Range: $85,000.00 - $100,000.00 Base+Commission/year.

Love construction equipment? Love meeting people? Let's talk.

At Steffes Group, we help people buy and sell some of the most impressive equipment in the industry. From excavators and dozers to wheel loaders, trucks, and complete business liquidations, our auctions move millions of dollars' worth of equipment every year.

Steffes Group is a technology-driven, internationally recognized auction company that combines cutting-edge digital marketing, online bidding, and strong personal relationships to deliver exceptional results for sellers. We're growing in Colorado and looking for someone who can help us build our presence in the market.

You do not need previous auction experience. You do not need a sales background. If you know construction equipment, enjoy meeting new people, build relationships naturally, and are excited by the idea of growing a territory, we'll teach you the rest.

What You’ll Do

This is not a desk job.

Build Relationships & Create Opportunities

• Meet contractors, business owners, equipment dealers, lenders, attorneys, and industry professionals throughout Colorado
• Develop new seller relationships through networking, referrals, cold outreach, and in-person visits
• Become a trusted resource for customers who need advice on equipment values and sale strategies
• Identify auction opportunities and help sellers understand how the auction process works
• Build a territory that grows year after year

Work Directly with Sellers

• Guide sellers through the entire auction process from first conversation through final settlement
• Visit equipment and job sites to evaluate assets and discuss selling options
• Prepare and negotiate auction agreements
• Deliver a high-touch customer experience that creates repeat business and referrals

Be Part of Auction Day

• Work alongside marketing, operations, and administrative teams to prepare auctions for success
• Assist with asset inspections, photography, and equipment information gathering
• Support both online and live auction events
• See your hard work come together as equipment sells and customers achieve their goals

What Makes Someone Successful Here?

• Have experience around construction equipment, heavy equipment, trucking, or related industries
• Love talking with people and can build trust quickly
• Are self-motivated and comfortable working independently
• Enjoy being on the road and meeting customers face-to-face
• Like solving problems and helping people make important decisions
• Are competitive, goal-oriented, and motivated by results
• Can learn new technology and use our home-grown tools effectively

Bonus Points If You Have

• Equipment, construction, oil & gas, or trucking industry experience
• Existing relationships within the Colorado construction market
• Previous experience in business development, customer service, account management, estimating, operations, or sales

Why Steffes Group?

• Established company with more than 65 years of success
• Industry-leading online auction platform
• Strong marketing and operational support
• Opportunity to build a large book of business
• High visibility within the construction and equipment industries
• Work with an energetic, entrepreneurial team
• Every day is different
• Unlimited opportunity to grow your career
• Competitive wages & full benefits including company vehicle and 100% company-paid single medical and dental insurance, life insurance, HSA with company match, and 401(k) with company match

But don't let this list stop you from applying. We've hired successful team members from operations, equipment dealerships, banking, construction, and many other backgrounds.

If you can walk onto a job site, talk equipment, build relationships, and get excited about helping customers succeed, we want to meet you.