Temporary Social Media & Community Coordinator - Part Time

Gaia; Colorado; Remote; USD 60,000 - 80,000; Part time

Job summary

A leading yoga organization is seeking a part-time Social Media & Community Coordinator to engage with their audience and enhance their online presence. The ideal candidate will have a strong background in yoga, proven social media skills, and a passion for community interaction. This contract position offers a flexible working environment with compensation ranging from $30 to $45 per hour.

Benefits

Flexible working hours

Collaborative team environment

Access to yoga and fitness classes

Organic cafeteria options

Free snacks

Qualifications

• Proven experience managing social media accounts for a brand.
• Deep connection to yoga and wellness.
• Skilled in content creation and visual storytelling.

Responsibilities

• Manage community engagement and respond to user interactions.
• Create and publish engaging content across platforms.
• Analyze performance metrics to refine strategies.

Skills

Content creation

Social media management

Communication

Creativity

Education

200HR TT or more

Tools

Canva

AI tools

Video editing tools

Job description

Temporary Social Media & Community Coordinator – Part Time

Yoga International is looking for a creative, organized, and innovative Social Media and Marketing Coordinator with deep yoga knowledge to create content for social platforms and interact with our digital community with creativity, care and respect for the yoga tradition and our brand.

This role is temporary and part time , as our full-time team member takes maternity leave for 3-months.

The person in this role will be enthusiastic about yoga, attuned to what yoga practitioners are looking for and need within social platforms, and curious about how to serve our yoga audience best.

WHY DO YOU WANT TO WORK AT YOGA INTERNATIONAL?

Yoga International has been a leader in the field of yoga since 1991, when it was first a print magazine publishing articles on yoga practice, science, and philosophy. Over 30 years later, Yoga International has stayed true to sharing the timeless wisdom of yoga with the world through digital resources, including written, video, and audio content. We are proud to have worked with some of the most respected and highly sought after yoga teachers in our field. As the yoga industry continues to evolve, we aim to stay on the cutting edge of how to deliver the life-changing benefits of yoga in relatable and accessible ways and continue being a thought leader in the yoga space.

Our small team consists of yoga aficionados and the yoga curious–all of whom are dedicated to making the world a kinder, more conscious place. We are highly collaborative and enjoy working together and learning from each other.

WHO ARE YOU?

You are both creative and technical. You are upbeat, organized, and have a contagious work ethic. Your writing and digital media skills are stellar and you have a penchant for detail. You have experience with Web based tools and content management systems and love learning. You have an understanding of video production, taxonomy, and content writing. You enjoy wearing many hats, working with a startup mentality, and sharing your gifts with the team.

You have a deep understanding of yoga philosophy, traditions, culture and styles, including the limbs of yoga outside of asana.

About the Role

As our Social Media & Community Coordinator, you’ll be responsible for managing and growing our social presence across key platforms while activating and engaging our community with creativity, care, and purpose. This is an ideal opportunity for someone who understands both the yoga lifestyle and the evolving landscape of content creation.

Responsibilities

• Plan, create, and publish engaging content across Instagram, Facebook, LinkedIn, and emerging platforms
• Manage community engagement—respond to comments, DMs, and participate in relevant conversations across platforms (Reddit, FB Groups, etc.)
• Collaborate on marketing campaigns, product launches, and email/social alignment
• Use tools like Canva, Splice, Opus Clip, Runway, Adobe, or similar to create graphics and short-form video content
• Leverage AI tools (e.g., ChatGPT, Gemini, Opus Clip) to optimize ideation, captioning, and repurposing content
• Plan and run top of funnel campaigns, including content creation and allocation of freemium content
• Analyze and report on performance metrics (engagement, reach, CTR, saves, shares) to evaluate what’s working and adjust strategy accordingly
• Meet weekly and monthly KPIs related to audience growth, engagement, and content effectiveness
• Stay current on trends in both social media and the yoga/wellness space to keep our voice fresh and relevant

Qualifications

• Proven experience managing social media accounts for a brand or wellness company
• Deep personal or professional connection to and understanding of yoga and the broader wellness community
• Skilled in content creation—both copywriting and visual storytelling
• Proficiency with Canva, short-form video editing tools, and content scheduling platforms (Later, or similar)
• Comfort using AI tools to enhance creative and operational efficiency
• Familiarity with basic marketing analytics (Instagram Insights, Meta Business Suite, Google Analytics, etc.)
• Organized, self-directed, and collaborative with strong communication skills

BONUS POINTS

• Experience with community platforms (Discord, Circle, Mighty Networks)
• Knowledge of SEO, GEO, article content strategy, or email marketing
• 200HR TT or more
• Background in yoga media production
• Location: Remote (US or Boulder, CO based preferred)
• Type: Part-time / Contract / Temporary
• End Date: Sept. 23 (approximately)

Compensation

• Type: Hourly
• Range: $30 - $45 (USD)

More About Yoga International

Yoga International has been a leader in the field of yoga since 1991, when it was first a print magazine publishing articles on yoga practice, science, and philosophy. Over 30 years later, Yoga International has stayed true to sharing the timeless wisdom of yoga with the world through digital resources, including written, video, and audio content. We are proud to have worked with some of the most respected and highly sought after yoga teachers in the West. As the yoga industry continues to evolve, we aim to stay on the cutting edge of how to deliver the life-changing benefits of yoga in relatable and accessible ways and continue being a thought leader in the yoga space. In December 2021, Gaia acquired Yoga International, bringing it’s operations in house to Louisville, CO, while maintaining YI’s individual brand.

Our small team consists of yoga aficionados and the yoga curious–all of whom are dedicated to making the world a kinder, more conscious place. We are highly collaborative and enjoy working together and learning from each other. Onsite, we have yoga+fitness classes, a labyrinth, a cafeteria that serves organic food options and beverages, and free snacks.